Andy Cockburn

Recent Posts

We’re all going on a holiday: how travel brands can tap into this great British spending priority

Political and economic uncertainty may have weakened sterling, but the same can’t be said for Brits’ desire to go on holiday. Consumers are more committed than ever to their annual getaway, but getting a good deal matters. So how can travel brands cut through the noise to convince customers they’re the right choice? 


Optimising the Referral Funnel

Many refer-a-friend schemes don't work as well as they could. Fact. 
A few years ago Mention Me surveyed 150 UK online companies and found that about half of them had some kind of referral scheme. Yet very few of them proclaimed it a runaway success. Why is this?


Harnessing word of mouth for viral growth

I recently began a talk at The Festival of Marketing event in London, by asking the audience to indulge me in a few short questions.


Ad Blocking - why relevancy is the key to navigate this new marketing barrier

Ad blocking software has rapidly emerged as a major, well... blocker to brand and publisher revenue streams in the past couple of years.


Nudging Your Way to Success; Part 3 in our Psychology of Referral Series

Small nuances in language, tone and design have the power to drive big changes in human behaviour. 


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