Andy Cockburn

Recent Posts

Championing Earned Growth

How a new metric complements Mention Me’s vision 

to make all brands think advocacy-first



Black Lives Matter

Following the devastating events in America, we’ve given a lot of thought to how Mention Me can continue to support the fight against the systemic, structural and entrenched racism in our societies.


Mention Me's commitment to supporting businesses during Covid-19

A message from Andy Cockburn, CEO and Co-Founder at Mention Me.


The Psychology of Referral: Cialdini’s 6 Weapons of Influence

What compels us to act?  What influences people to take a particular course of action?

This post will cover:

  • How successful referral marketing campaigns are rooted in psychological persuasion
  • The 6 weapons of influence that should be in every referral marketing toolkit
  • How these 6 weapons of influence help convert your referral campaign into results

Psychology of referral: what really motivates customers to refer a friend

The secret behind every successful referral is making customers feel they have more to gain than lose. In the first of this three-part series on the psychology of referral, we’ll explore this concept of social capital versus social risk and how it influences your customers' buying decisions. 


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