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To optimize referral psychology, don't just offer financial incentives. Recognize the impact of social rewards in your referral marketing strategy.
Discover strategic discounting tactics for 2025, including psychological triggers, discount types, optimization tips, and how to protect your brand while boosting conversions.
Read Cialdini's six weapons of influence in successful referral marketing toolkit and how the psychology of referral increases conversion.
Unlock the secret weapon of the fashion industry with Mention Me: customer advocacy. Learn how referral marketing and advocacy drive success, reshape brand economics, and offer a competitive edge.
Discover how customer advocacy transforms insurance with Mention Me. Address ten challenges, from pricing to reinventing insurance economics to long-term success.
Our CEO Andy Cockburn gives his take on the state of the ecommerce market, and how savvy brands can look to solve their biggest challenges.
Andy Cockburn, CEO at Mention Me, on how a new metric complements Mention Me’s vision to make all brands think advocacy-first.
We're committed to supporting the fight against the systemic, structural and entrenched racism in our societies. Here are the actions we're taking.
Andy Cockburn, CEO and Co-Founder at Mention Me, on our commitment to supporting businesses with the highest levels of service, now and in the future.
As Mention Me's time in Lafayette's Plug and Play startup accelerator programme ends, we reflect on our best moments in France so far.
Mention Me has delivered more than £500 million in revenue for clients around the world, including Nutmeg, Ocado Zoom and Pretty Little Thing.
Travel brands face the challenge of standing out in a competitive market. Discover how to capture customers' attention and become their top choice in our guide.
Why optimising the refer-a-friend funnel is crucial to referral marketing success. Insights from the 200+ referral programs powered by the Mention Me software.
We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.
Emergence of ad blocking means brands need to look beyond paid advertising. Via timely, relevant, personalised content & embracing the power of referrals.
Explore why the science of influence is the most reliable referral conversion strategy there is. The topic is 'nudging' and how it can help you get referrals
What is the evolving future of brand marketing? Trusted recommendation and referral will be the brand building channel of the future.
Why customer experience is the key to great referrals
Discover the story behind Airbnb's "Refer a Friend" program and how it fueled massive growth. Learn the strategies that turned users into brand advocates and revolutionized referral marketing.
Discover how refer-a-friend marketing boosts customer acquisition and loyalty through trusted recommendations and word-of-mouth referrals.
