Andy Cockburn

Recent Posts

Mention Me's commitment to supporting businesses during Covid-19

A message from Andy Cockburn, CEO and Co-Founder at Mention Me.


The Psychology of Referral: Cialdini’s 6 Weapons of Influence

What compels us to act?  What influences people to take a particular course of action?

This post will cover:

  • How successful referral marketing campaigns are rooted in psychological persuasion
  • The 6 weapons of influence that should be in every referral marketing toolkit
  • How these 6 weapons of influence help convert your referral campaign into results

Psychology of referral: what really motivates customers to refer a friend

The secret behind every successful referral is making customers feel they have more to gain than lose. In the first of this three-part series on the psychology of referral, we’ll explore this concept of social capital versus social risk and how it influences your customers' buying decisions. 


11 highlights from the Lafayette Plug and Play programme

The past three months have been a whirlwind of activity for Mention Me. Since September, we’ve been storming ahead with our next phase of international expansion as part of Lafayette’s Plug and Play startup accelerator programme in Paris.


Hit that milestone gong! We’ve delivered £500m revenue to brands around the world

When Tim and I co-founded Mention Me back in 2013, I received an email alert every time a customer shared a client’s referral offer. 


Learn more about our referral marketing and customer retention platform. Request a demo

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