FEATURED
Referral Psychology: What Really Motivates Customers to Refer a Friend
To optimize referral psychology, don't just offer financial incentives. Recognize the impact of social rewards in your referral marketing strategy.
Latest posts
Referral marketing
Discount Pricing Strategy: To Discount or Not to Discount?
Discover strategic discounting tactics for 2025, including psychological triggers, discount types, optimization tips, and how to protect your brand while boosting conversions.
Brand advocacy
The Psychology of Referral: Cialdini’s 6 Weapons of Influence
Read the 6 weapons of Cialdini's influence in every successful referral marketing toolkit; how psychology of persuasion increases referral campaign conversion.
Customer advocacy
Customer Advocacy: The Fashion Industry's Secret Weapon
Unlock the secret weapon of the fashion industry with Mention Me: customer advocacy. Learn how referral marketing and advocacy drive success, reshape brand economics, and offer a competitive edge.
Customer advocacy
Why Customer Advocacy is Crucial for Insurance: 10 Challenges Solved
Discover how customer advocacy transforms insurance with Mention Me. Address ten challenges, from pricing to reinventing insurance economics to long-term success.
Marketing trends
The State of the Ecommerce Market: It’s tough out there
Our CEO Andy Cockburn gives his take on the state of the ecommerce market, and how savvy brands can look to solve their biggest challenges.
Marketing trends
Championing Earned Growth
Andy Cockburn, CEO at Mention Me, on how a new metric complements Mention Me’s vision to make all brands think advocacy-first.
Black Lives Matter
We're committed to supporting the fight against the systemic, structural and entrenched racism in our societies. Here are the actions we're taking.
Press releases
Mention Me's commitment to supporting businesses during Covid-19
Andy Cockburn, CEO and Co-Founder at Mention Me, on our commitment to supporting businesses with the highest levels of service, now and in the future.
11 highlights from the Lafayette Plug and Play programme
As Mention Me's time in Lafayette's Plug and Play startup accelerator programme ends, we reflect on our best moments in France so far.