The past three months have been a whirlwind of activity for Mention Me. Since September, we’ve been storming ahead with our next phase of international expansion as part of Lafayette’s Plug and Play startup accelerator programme in Paris.
11 highlights from the Lafayette Plug and Play programme
Hit that milestone gong! We’ve delivered £500m revenue to brands around the world
When Tim and I co-founded Mention Me back in 2013, I received an email alert every time a customer shared a client’s referral offer.
We’re all going on a holiday: how travel brands can tap into this great British spending priority
Political and economic uncertainty may have weakened sterling, but the same can’t be said for Brits’ desire to go on holiday. Consumers are more committed than ever to their annual getaway, but getting a good deal matters. So how can travel brands cut through the noise to convince customers they’re the right choice?
Optimising the Referral Funnel
Many refer-a-friend schemes don't work as well as they could. Fact.
A few years ago Mention Me surveyed 150 UK online companies and found that about half of them had some kind of referral scheme. Yet very few of them proclaimed it a runaway success. Why is this?
Harnessing word of mouth for viral growth
I recently began a talk at The Festival of Marketing event in London, by asking the audience to indulge me in a few short questions.