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Brand advocacy

Why Referrals are Important: The Psychology Behind Customer Recommendations

To optimize referral psychology, don't just offer financial incentives. Recognize the impact of social rewards in your referral marketing strategy.

Referral marketing

Discount Pricing Strategy: To Discount or Not to Discount?

Discover strategic discounting tactics for 2025, including psychological triggers, discount types, optimization tips, and how to protect your brand while boosting conversions.

Brand advocacy

The Psychology of Referral: Cialdini’s 6 Weapons of Influence

Read Cialdini's six weapons of influence in successful referral marketing toolkit and how the psychology of referral increases conversion.

Customer advocacy

Why Customer Advocacy is Crucial for Insurance: 10 Challenges Solved

Discover how customer advocacy transforms insurance with Mention Me. Address ten challenges, from pricing to reinventing insurance economics to long-term success.

Marketing trends

Championing Earned Growth

Andy Cockburn, CEO at Mention Me, on how a new metric complements Mention Me’s vision to make all brands think advocacy-first.

Brand advocacy

Travel Brands and the Great British Spending Priority

Travel brands face the challenge of standing out in a competitive market. Discover how to capture customers' attention and become their top choice in our guide.

Brand advocacy

Harnessing word of mouth for viral growth

We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.

Marketing trends

Ad Blocking: Navigating Barriers with Relevancy

Emergence of ad blocking means brands need to look beyond paid advertising. Via timely, relevant, personalised content & embracing the power of referrals.

Brand advocacy

Nudging to Success: Part 3 of the Referral Psychology Series

Explore why the science of influence is the most reliable referral conversion strategy there is. The topic is 'nudging' and how it can help you get referrals

Brand advocacy

How to build a brand without spending a fortune

What is the evolving future of brand marketing? Trusted recommendation and referral will be the brand building channel of the future.

Marketing trends

Seek out the Deal Seekers

Learn how to attract deal seekers effectively and convert them into loyal customers without compromising your brand value.

Brand advocacy

Refer-a-friend vouchers: why offer discounts on other sites?

Refer-a-friend vouchers can be a powerful way to get refer-a-friend to be more effective for an online business. Boost customer acquisition by up to 20%.

Referral success story: Roku

Discover how Roku leveraged referral marketing to drive growth and build a loyal customer base.

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