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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

FEATURED

Incentivised Referrals: Pure gold or fool’s gold?

Unlock the secrets of successful incentivised referral marketing. Delve into how companies like Uber and Tesla influence perceptions, and tap into Mention Me's expertise in fine-tuning referral tactics that prioritise quality and drive substantial growth.

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Latest posts

Customer advocacy

Customer Advocacy: The Fashion Industry's Secret Weapon

Unlock the secret weapon of the fashion industry with Mention Me: customer advocacy. Learn how referral marketing and advocacy drive success, reshape brand economics, and offer a competitive edge.

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Customer advocacy

Why Customer Advocacy is Crucial for Insurance: 10 Challenges Solved

Discover how customer advocacy transforms insurance with Mention Me. Address ten challenges, from pricing to reinventing insurance economics to long-term success.

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Marketing trends

The State of the Ecommerce Market: It’s tough out there

Our CEO Andy Cockburn gives his take on the state of the ecommerce market, and how savvy brands can look to solve their biggest challenges.

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Brand advocacy

The Psychology of Referral: Cialdini’s 6 Weapons of Influence

The 6 weapons of influence in every successful referral marketing toolkit; how psychology of persuasion increases referral campaign conversion.

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Marketing trends

Championing Earned Growth

Andy Cockburn, CEO at Mention Me, on how a new metric complements Mention Me’s vision to make all brands think advocacy-first.

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Mention Me updates

Black Lives Matter

We're committed to supporting the fight against the systemic, structural and entrenched racism in our societies. Here are the actions we're taking.

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Mention Me updates

Mention Me's commitment to supporting businesses during Covid-19

Andy Cockburn, CEO and Co-Founder at Mention Me, on our commitment to supporting businesses with the highest levels of service, now and in the future.

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Brand advocacy

Psychology of Referral: What Really Motivates Customers to Refer a Friend

To optimize referral psychology, don't just offer financial incentives. Recognize the impact of social rewards in your referral marketing strategy.

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Mention Me updates

11 highlights from the Lafayette Plug and Play programme

As Mention Me's time in Lafayette's Plug and Play startup accelerator programme ends, we reflect on our best moments in France so far.

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