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The secrets to deploying effective digital transformation projects that enrich your customer interactions

Sam's approach to Customer Advocacy

In this episode we spoke with  Sam Magee. Sam has over a decade of experience spanning marketing, CX, operations and CRM and is currently the Head of Product & CX at Capsule Insurance.

Sam discussed her experience in bringing customer data out of multiple silos across the business and best practices around creating a more holistic and actionable view.

During our chat, Sam also shared some examples of what larger corporations can learn from scale ups with regards to digital transformation projects.


About Sam

Sam Magee has worn many hats throughout her career, with over a decade of experience spanning branding, marketing, CX, operations, CRM, automation and product management. As a CRM and automation nerd, she loves using data and tech to make life easier for both customers and employees.

 Sam is a specialist in the insurance scale-up space, currently spearheading tech and CX for Capsule Insurance – a disruptor in the commercial broking space that’s redefining the industry for the growing businesses of tomorrow. She's a firm believer in a simple formula for success, no matter what hat she has on: stay human and keep the customer at the heart of everything.

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