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How to transform your customer experience by nailing your employee experience

Jeff's approach to Customer Advocacy

In this episode we spoke with Jeff Dewing. Jeff is the Group CEO of CloudFM, best selling author of Doing the Opposite and a Top 50 Workplace Leader.

Jeff discussed why employee experience is vital to ultimately delivering a superior CX and shared some simple but powerful strategies you can implement to help achieve this.

During our chat, Jeff also shared how businesses can measure and track the impact of employee experience on their bottom line.

About Jeff


Jeff left school at 16, working his way up the ranks as an engineer, to owning a successful multi-million-pound business (and football club) but lost it all, having only £7.60 in his bank account. Despite this, Jeff managed to turn his life around, learned to code and started a new business from his garden shed building it to £70M turnover. He’s spearheading the technological revolution, now using game-changing tech to support businesses in achieving net-zero and Cloud has a projected valuation of £250m by 2026 Now he is an international keynote and motivational speaker, Top 50 Workplace Leader, the No.1 best-selling business author of Doing the Opposite, and the CEO of Cloud & Mindsett. Their tech has disrupted a £200 billion industry and they’ve been named Queens Award winner for innovation (2019) and a global leader in IoT-enabled predictive maintenance by Gartner. 


Jeff is passionate about creating total freedom in the workplace, enabling his teams to thrive through working in ways that suit them. At Cloud people know that they are fully supported to work where and how they wish, collaborating both remotely through technology and face-to-face when innovating and energising each other. The result is an industry leading Employee Net Promoter Score (eNPS), of 74 and an engagement level of 93 % in the anonymous bi-monthly employee surveys.

Jeff is a regular business commentator in the media and has been featured in The Times, Financial Times and BBC, to name a few, where he discusses current business affairs and his perspectives on workplace culture. In addition, Jeff hosts his own podcast Doing the Opposite: Business Disruptors where he speaks to the entrepreneurs and top-level business executives who refuse to play within the traditional rules of business and ‘do the opposite’ to create lasting legacies.

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