Cam's approach to Customer Advocacy
In this episode we spoke with Cam Roegiers de Silva, a customer strategy expert with over 10 years experience in the fashion industry.
Cam shared some practical steps that CX and CRM leaders can take to turn advocacy into a powerful growth channel within their business.
During our chat, Cam shared some examples of campaigns she ran at eCommerce retailer Stitch Fix to help turn their customers into loyal brand fans.
About Cam
Camille Roegiers is a customer obsessed leader with over 10 years experience in the fashion and e-commerce industry.
She was recently at Stitch Fix as the first UK marketing hire, setting up a GTM market strategy anchored in customer insights. She then set up the customer strategy function, developing a customer framework that was widely used across all functions and markets.
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