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The Experience Economy: 5 steps to building a base of loyal superfans

In this episode we spoke with Brittany Hodak, renowned keynote speaker and author of Creating Superfans- how to turn your customers into lifelong advocates.

Brittany discussed the concept of The Experience Economy and the importance of businesses embracing it to grow more in a more sustainable and profitable way. 

During our chat, Brittany discussed the 5 steps that businesses can take to build a base of superfans, and even shared some marketing advice from her time working with Taylor Swift! 

About Brittany

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”

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