Integration
mParticle
mParticle is a Customer Data Platform (CDP) that helps businesses manage and activate customer data to create more personalized experiences. We focus on orchestrating data across various marketing and analytics tools, enabling businesses to make data-driven decisions and improve customer engagement.
About Integration
Mention Me and mParticle give you a powerful way to acquire high-value customers and nurture brand advocates. By feeding first-party referral data into your core data infrastructure, you can unify customer profiles and power more relevant, personalised experiences across every channel. Instantly send contact details and opt-ins from referred customers to mParticle, build audience segments using referral insights, and fuel more impactful engagement across your marketing stack.