~15–16%
Around 1 in 6 product-page visits (~15–16%) come from organic sharing, across our early-adopter beta brands.
Capture
NameShare®
The only way to capture offline word-of-mouth.
The most trusted referrals happen face-to-face — “just say my name at checkout.” No platform tracks them, because there’s no link to follow. That’s 34% of your referral revenue going unmeasured and unrewarded.
NameShare® captures referrals with no link at all: the friend enters your customer’s name at checkout, and we match, attribute and reward it inside the same programme as your online referrals.
What you get
- Your full word-of-mouth picture, not just the linked slice.
- In-person advocates finally get rewarded — so they keep referring.
- A channel you always suspected was working becomes measurable.
FAQ
NameShare® is smart enough to flag when a name match isn't unique. When that happens, the friend simply confirms the referrer's email address to complete the connection — so credit always goes to the right person, never guessed.
Every referral is automatically screened for suspicious patterns — things like unusually fast sign-ups, matching devices, or duplicate details — before any reward is issued. Combined with spending thresholds and reward limits, this keeps the programme fair for genuine customers and hard to exploit.
Not at all. It's just one simple field, refined across 45,000+ referral experiences to make sharing and redeeming as smooth as possible.
Every customer acquired through Mention Me has a genuine referral connection behind them — a real recommendation from a real friend. Referral and word-of-mouth are consistently shown to be one of the most powerful drivers of purchase decisions, and NameShare® captures recommendations that would otherwise go completely untracked — conversations that happen offline and are invisible to any other marketing channel.
A third of your referral revenue is currently invisible. NameShare is the difference between measuring part of your channel and all of it.
Book a demoOptimise
A/B Testing & Optimisation
Continually improve with data from 45,000+ tests.
Most teams guess at what drives referral conversion — which incentive, which placement, which message. Guesswork leaves revenue on the table on every referral you run.
An optimisation engine built on 45,000+ tests across our network. It tells you exactly which incentive, placement and message convert best for a brand like yours — not a hunch, a benchmark.
What you get
- More revenue from the same referral traffic, without more spend.
- Less time testing from scratch — the network has already run the experiment.
- Decisions grounded in network-wide evidence, not opinion.
FAQ
Your A/B test results are based entirely on your own programme's data — your customers, your traffic, your outcomes. Each client's data is kept completely separate, so results reflect exactly what's happening on your programme, not a blended average. (Separately, we do offer optional cross-brand benchmarks so you can see how your performance compares to category peers.)
It's designed to be quick and self-serve — guided templates let you launch a test directly from your campaign dashboard in under 5 minutes, no technical setup required. Your Client Success team is also on hand to help you choose the right test and get it live if you'd rather have support.
Most winning tests reach a clear result in under 4 weeks, and virtually all tests conclude within 8 weeks. You'll be able to track performance in real time as the test runs, rather than waiting until the end to see how it's going.
Same traffic, more conversions, no extra media spend.
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Earned Referral
Every product page shared, traced to the sales they drive. For the first time.
Customers who are genuinely happy with your brand recommend it to their friends and family by sharing the product page — in WhatsApp messages, social posts, and conversations. No programme prompted it. No incentive triggered it. But until now, that organic sharing has been completely invisible. You're generating genuine recommendations and can't see who's doing it, how often, or what sales it drives.
Earned Referral surfaces the word-of-mouth happening outside your incentivised programme. When a customer shares your product page link organically, we capture it: who shared, what they shared, who clicked, and what converted. It sits inside the same dashboard as your incentivised referrals, so you see the full picture for the first time.
What you get
- A true read on your organic advocacy, not just the part you paid to trigger.
- Your most genuine advocates identified, so you can nurture them rather than hope they keep going.
- A second referral channel you didn't know you could measure, sitting alongside your existing programme.
12 out of 15
Earned Referral outperforms paid on revenue per session in 12 of 15 measured brands.
FAQ
When someone shares a product page link from your site, we capture the sharing event and match it to any resulting visits and conversions — whether or not the sharer is enrolled in your referral programme.
Yes. Once surfaced, earned advocates can be brought into your core referral programme and rewarded.
Social listening shows you that people are talking about your brand. Earned Referral shows you what that talk is worth — tracing individual product shares through to the visits and revenue they generate, right inside your dashboard.
Earned Referral is the new name for product referral. The dashboard shows all product page sharing in one place, so you can see exactly what's organic and what's prompted.
A whole channel of organic advocacy — already happening, now measured and ready to scale.
Book a demoKnow
Benchmarking
Know if your programme is leading or lagging.
A referral number in isolation means nothing. Is a 6% share rate good? Without peer context, you can’t tell if you’re winning or leaving half your potential unclaimed.
A benchmarking engine that shows your share rate, purchase rate, and order growth against comparable brands at a similar stage of growth — so every metric has real peer context, not just a number in isolation.
What you get
- Instant context on where you stand and where the upside is.
- A defensible number to take to the board when you argue for investment.
- Priorities set by evidence, not instinct.
+78%
UK Beauty brand — increase in share rate after acting on benchmark data.
+27%
UK Fashion brand — increase in purchase rate.
500+
Brands in the benchmark, backed by 13 years of cross-brand data — the largest referral benchmark dataset in ecommerce.
FAQ
Brands in your sector and market, at a similar stage of growth — not the whole network averaged flat. We group peers by category and by programme maturity, so you're compared against businesses facing similar challenges, not a business ten years further along.
Yes — you see aggregated peer benchmarks, never another brand's individual data.
Benchmarks are drawn from ongoing network performance data, refreshed regularly. Coverage and recency can vary slightly by sector or cohort size, so we'll flag it if a comparison is based on a thinner or older dataset.
Stop guessing whether your programme is good. Know it — and know exactly where the headroom is.
Book a demoUnderstand
eLTV & Network Revenue
Stop measuring what a customer spends. Measure what they’re worth.
Judge a referred customer on their first order and you’ll undervalue them badly. Their real worth is the whole chain of customers they set in motion — value a spend-only view never captures.
eLTV counts a customer’s direct spend plus the revenue from everyone they refer. Network Revenue extends this further — following the chain of customers an advocate brings in over their lifetime, not just their immediate referrals.
What you get
- A business case that reflects reality — referred customers usually justify far more acquisition spend.
- The metric that reframes referral from cost to growth engine.
- A defensible worth-per-advocate figure for planning and budgets.
FAQ
Standard LTV stops at what one customer spends. eLTV adds the revenue their referrals generate — the compounding a referral channel creates.
eLTV counts a customer's own spend plus the revenue from the people they directly refer. Network Revenue goes further, following the chain of customers an advocate brings in over their lifetime — not just their immediate referrals.
No — it complements it. eLTV is a referral-specific view of customer value, giving you the piece your standard LTV model doesn't capture: the revenue an advocate's referrals generate.
When you measure what advocates are truly worth, referral stops looking like a channel and starts looking like your best one.
Book a demoScale
Global Readiness
One platform. Every market. Zero rebuilding.
Scaling referral across markets usually means rebuilding per region — new setup, new integrations, fragmented reporting. Cost and delay that stall international growth.
Run one referral programme across every market you operate in — multi-market, multi-language, multi-currency — from a single platform, with reporting that rolls up and breaks down by region.
What you get
- Launch in a new market without starting over.
- One source of truth across regions.
- A programme that scales as fast as the business does.
FAQ
One platform, localised per market — language, currency and reward can all differ by region.
Multi-currency and multi-language are handled natively within the single programme.
New markets launch off the existing setup rather than a rebuild, so time-to-live is materially shorter.
Enter every market on one platform — no rebuild, no delay, no fragmented view.
Book a demo