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Dispelling the 3 myths of customer experience holding your business back

In this episode we spoke with John Sills, author of The Human Experience.

John challenges the 3 common myths surrounding customer experience and provides key strategies that brands can use to grow more profitably through their biggest fans.

During our chat, John also shares his take on what a good human experience look like in the context of CX and how this can be used to increase engagement with your customers.

About John

John Sills is Managing Partner at the customer-led growth company, The Foundation, and author of The Human Experience.
25 years ago, he started his career on a market stall in Essex, and since then has worked in and with companies around the world to make things better for customers. He’s been in front-line teams delivering the experience, innovation teams designing the propositions, and global HQ teams creating the strategy. He's been a bank manager during the financial crisis (not fun), launched a mobile app to millions of people (very fun), and regularly visits strangers’ houses to ask very personal questions (incredible fun).
He now works with companies across industries and around the world, and before joining The Foundation spent twelve years at HSBC, latterly as Head of Customer Innovation. His first book on the topic - The Human Experience - was published by Bloomsbury in February 2023, and his writing has been featured in The Guardian, The FT, and Management Today. 

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