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$2bn revenue for customer-obsessed brands














Your ultimate guide to thinking advocacy-first
Find out why your most valuable customers aren't who you think
Get inspired by powerful success stories from leading brands
Discover actionable takeaways to put advocacy at the heart of your business

56%
Generate 56% higher lifetime value from brand advocates
30%
Acquire up to 30% more new customers who spend 11% more and are 5x more likely to refer onwards