Earlier this month, I gave a presentation on how brands can harness word of mouth to drive new customer acquisition at the Glossy Forum in New York.
How to make your brand part of the conversation in the digital age
Are friends & family the new power influencers?
This week got off to a flying start as I had the pleasure of presenting at TheIndustry.fashion’s Masterclass: Friends & Family – the new power influencers in London.
Why brands are turning to Direct to Consumer (D2C) - and how referral marketing can help
Seemingly every day we see a new statistic about the steadily increasing volume of online transactions that Amazon is hoovering up; increased number of product searches starting on Amazon and ways in which they are effectively eating the brands’ lunch. In fact Amazon have just posted their highest quarterly profits ever.
Australia - Retail Nirvana?
Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7%*. It’s clear that the Australian Government is pushing for further business investment and this is undoubtedly making the Australian market an attractive proposition for overseas investors as well.
Can referrals work in an omni-channel environment?
Recently Selfridges launched their first social media-friendly shoppable app taking a significant step forward in their global omni-channel offer. The continued execution of this truly integrated strategy is in response to a rise in mobile traffic to their main e-commerce site, selfridges.com, which now sits at around 60%.