FEATURED
Affiliate, influencer & referral marketing epitomise a new form of digital marketing. A means of connecting, engaging &building meaningful relationships.
eHarmony aim to build relationships that last. Similarly, they partnered with Mention Me to build Word of Mouth as a long term marketing channel.
Dark social is any social traffic which is not attributable to a known source. Growth in messenger apps has led to more traffic being attributed to dark social.
Consumers believe recommendations from friends and family over all forms of advertising, so a referral program will capitalise on this sales opportunity.
Customers are more likely to refer-a-friend with an offer that is compelling, timely & easy to share. Optimise with AB testing for a killer marketing channel.
Mention Me began working with Emma Bridgewater in 2015. They are testing referrals as a new marketing channel.
USA