A leading sleep brand
+157%shares
Doubled the friend's reward from 5% to 10% for November, held the referrer's reward at £100, and reverted on 12th December.
Black Friday 2026
Referrals jump 112% per day over Black Friday weekend.
Turn them into customers. Go live by 1st November and pay nothing until January.
26d00h00m00sto go live by 1st November
52d00h00m00sto Black Friday, 27th November
Weekend plansPriya, Hannah, Sam, you
PriyaHave you seen their Black Friday sale? Use my link, we both get £15
Priya sent you £15 offYour friend's Black Friday offer
HannahOoh, sending it to Mum too
Just ordered. Thank you! 🙌
Your number, not ours
Send us one number. Within two working days you'll get a one-page forecast built on your own data.
- Forecasted referred customers over Cyber Weekend
- Forecasted referred revenue
- Cost per referred customer against your paid CAC
3x+
Clicks on shared referral links convert at more than three times the rate of paid ads.
Harvard Business Review, Sept to Oct 2026
1 in 10
peak referrals convert in January or later.
Mention Me platform data
Get your free Cyber Weekend forecast
Takes 30 seconds. A rough number is fine.
We'll use your details to send your forecast and follow up about it.
Get the full Black Friday playbook
The six rules in detail, category benchmarks, ready-to-use referral copy and the January follow-through plan.
+152%
orders per day over Cyber Weekend 2025
+112%
referrals per day over the same weekend
+11%
higher average order value
Mention Me platform data, 28th November to 1st December 2025 against an average day in the rest of 2025, 300+ brands.
Which of these happened to you last November?
Tick the ones that sound familiar.
Ticked two or more? You're missing a referral campaign.
See what it could add72%
Referred customers are 20% of new customers, yet generate 72% of new-customer profits over three years.
Harvard Business Review, September to October 2026. Bain analysis of Mention Me programme data.
Referrals rise with orders, but not as fast.
Over Cyber Weekend 2025, orders rose 152% a day and referrals 112%. Demand surges on its own. Referral keeps pace only when it is planned in.
Mention Me platform data, Cyber Weekend 2025.
Six rules that keep referral working through peak
From the Black Friday 2026 playbook. Get the full version.
Be the best offer on site
If any Black Friday offer beats your referral reward, the referral looks like the worse deal. Lift the friend's side above your best sale offer.
Decide whether rewards combine with your sale
Choose on day one whether the referral reward can be used on top of your Black Friday discount, so codes and copy are built to match.
Lift the friend's reward, hold the referrer's
The friend is the one deciding between you and every other sale. Boost their side for November and revert in mid December.
Launch on 1st November, not on the Friday
Sharing builds through the month. Go live early and refresh your referral creative at least twice so it doesn't go stale.
Protect one email and one homepage tile
Cyber Week inboxes and homepages get crowded. Reserve one email and one homepage placement for referral.
Follow through into January
1 in 10 peak referrals convert in January or later. Keep referral live through the January sale, with retention emails and parcel inserts.
Two peak campaigns, two different tactics
A global beauty brand
+318%shares
Kept the same £20 reward all month and changed the referral creative three times instead.
Referred peak customers spend more on their first order.
+19%
£84 vs £71, global beauty brand
+22%
€456 vs €374, leading sleep brand
Mention Me platform data, November vs October 2025.
What November looks like in your category
November 2025 against the September to October average.
A referral line you could use
Mention Me platform data, 2025.
Live in 1 to 3 days, well before Black Friday
Setup takes days, not weeks. Our platform walks you through it step by step, and our team is on hand if you want help.
- 1
Day 1
Connect
Connect your store with guided setup steps.
- 2
Days 1 to 2
Build
Set your reward, decide whether it combines with your sale, and build your campaign.
- 3
Days 2 to 3
Go live
Preview exactly what referrers and their friends will see, then launch.
- 4
By 1st November
Promote
Post-purchase, a homepage tile and one email, ready before the sale starts.
- 5
December to January
Follow through
Revert rewards, keep referral live for January.
Start now. Free until January.
Go live before Black Friday and pay nothing until 1st January 2027. Run your whole peak on the platform, then decide.
On a 30-minute call we'll agree your reward, how it works alongside your sale discount, and your launch date.
Book a 30-minute call1stNovember
Go live
Go live
1stJanuary 2027
First payment
First payment
Offer terms apply.
Questions brands ask before peak
How long does launch take?
You can go live in 1 to 3 days. Our platform is built for self-serve: connect your store with guided setup steps, build your campaign, preview exactly what referrers and their friends will see, then launch. Our team is on hand if you'd like help along the way.
What does free until January mean?
If you go live before Black Friday, there's nothing to pay until 1st January 2027. Offer terms apply.
Will referral clash with my Black Friday discount?
Only if it's not planned. You decide on day one whether the two combine, and we build the codes and copy to match.
Which ecommerce platforms do you work with?
We integrate with the major ecommerce platforms. See all our integrations
What if we can't go live by 1st November?
Referral still pays back after the sale. 1 in 10 peak referrals convert in January or later, so launching for the January sale is worth it too.