In this episode we spoke with Lash Fary, Founder and President of Distinctive Assets, the official gifting company for the GRAMMYs®.
Lash discussed why gifts are so highly coveted, whether you’re an everyday consumer or a celebrity, and best practices from over 25 years of experience on how to maximise your gifting strategy.
During our chat, Lash also shared some unique stories from the many award shows he's worked on, which may make you see your favourite celebrities in a whole new light!
Lash Fary didn’t just corner the market on award show celebrity product placement; he literally invented it. Referred to as the “Gift Guru” or “Sultan of Swag,” Lash consistently conjures up sensational ideas and innovative ways for brands to connect with Hollywood’s elite in order to promote themselves through mind share, as well as traditional and social media platforms.
Distinctive Assets has worked exclusively with top award shows including the GRAMMY® Awards, Latin GRAMMYs®, Tony Awards, American Music Awards, BET Awards, Kids’ Choice Awards and Academy of Country Music Awards. Lash took a concept and transformed it into a proven industry standard and bona fide media obsession. With appearances on hundreds of television shows and mentions in thousands of news articles, Lash uses his profile, media clout and reputation to shine a spotlight on brands and causes.