In this episode we spoke with Isobel Mills, Customer Delight Director at Bloom and Wild.
Isobel discussed how Bloom and Wild are identifying, engaging and nurturing their biggest fans to drive incremental and profitable growth for the business.
Isobel also shared her perspective on some of the key challenges facing CX teams today, and how customer advocacy can be used to tackle them.
Isobel is the Director of Customer Delight for the Bloom & Wild Group. Passionate about making everyone's gifting experience a delight, she leads the Customer Delight team across 2 brands, 8 markets and multiple channels. WIth experience in growing the team from a startup CS team to the thriving and vital function it is today. An advocate for customer service as a career, and for all businesses to get all teams involved in speaking directly to the customers.