The Untapped Power of Influencer Marketing (and How to Finally Scale it)

Turn authentic content into soaring sales with Mention Me Influencer. 

For many marketers we speak to, finding new ways to generate organic growth, profitable revenue and brand trust are key priorities. And when we ask them where they’re looking next, the same  answer keeps coming up...

Micro-influencers and ambassadors. 

This page explains why influencer marketing is key to driving organic growth, and how our new tool can help you turn authentic content into soaring sales.

The impact of influencer marketing

When done right, influencer marketing works:

• Brands with ambassador programmes see 37% higher customer retention.
• Micro-influencer content drives 60% more engagement than typical branded posts.
• And UGC created by influencers is viewed as 2.4x more authentic than brand content.

Why? Because micro-influencers offer what paid marketing lacks: trust, relatability, and tangible community engagement. 

That trust translates directly to sales.

In fact, 78% of TikTok users say they’ve bought a product after seeing it featured by a creator, while micro-influencers can boost social media conversions by 20%.

According to recent data, brands see an average return of £6.50 for every £1 spent on influencer marketing, with the top 13% of businesses achieving an ROI of £20 or more, showcasing the immense potential for profitable growth in this space.

The opportunity is clear. But for many of you, scaling that impact is where things get stuck.

Common roadblocks with influencer marketing

We’ve spoken to many marketers looking to do more in this space. What we hear is that the problem isn’t the belief in micro-influencers and ambassadors — it’s doing the work.

Most marketing teams are stuck:

• Spending countless hours scrolling through Instagram profiles, only to get a small handful of right fit influencers. 
• Without a robust end-to-end solution, meaning even more point solution integrations to manage. 
• Using affiliate tracking which relies on cookies that will soon be no longer fit for purpose.  

The result? Lots of brands dip a toe in but struggle to scale or prove performance. Even the ones who find success often say it’s been difficult and time-consuming to manage. So we built something better.

"We looked at other platforms but we weren’t impressed — and they were super expensive.”

— Marketing Director, Leading UK Insurance Brand.

Introducing: Mention Me Influencer

Mention Me Influencer is our new platform created to find, engage, and manage micro-influencers and ambassadors at scale — with a laser focus on results.

It’s a fully end-to-end tool that solves the practical headaches while unlocking authentic, profitable growth.

Here’s what makes it different:

No more endless scrolling or cold DMs

Why start from scratch? Our platform quickly identifies real customers who love your brand and own your products— whilst checking whether they have influence worth activating.

The platform will also make AI-driven recommendations for the influencers that best fit your brand. No endless scrolling through Instagram. No cold DMs. 

More reliable view of performance

We use deterministic methods like code redemptions and email matching — eliminating the need for third-party cookies — to give you a more reliable view of performance. You’ll see exactly how each influencer contributes to sales and acquisition.

Less admin, more control

Approve partners, review content, issue rewards, and monitor performance — all from one easy-to-use dashboard. Refreshingly low admin. Really high impact.

Removes guesswork and proves ROI

Track LTV, engagement, revenue, and discount code usage without relying on affiliate-style guesswork. Finally prove what your influencer programme is actually bringing in.

Keep content creators coming back for more

Keep your content creators happy with a slick, user-first dashboard that encourages consistency and collaboration.

Mention Me Influencer: Why now?

Marketers everywhere are under pressure to do more with less. Sound familiar? Micro-influencers and ambassadors offer a proven way to grow more profitably through authentic UGC you can repurpose across the funnel.

And we’ve spoken to numerous leading brands who are all excited about the potential for a channel that builds trust at scale, with performance you can actually measure.

“If you could identify micro-influencers from the existing base who bring in higher quality customers, that’s interesting.” 

— Head of Marketing, Luxury Cosmetics Brand.

We agree.

Mention Me Influencer helps you do exactly that, all while reducing CPA, lifting ROAS, and adding authentic content back into your marketing mix.

Let’s Create the Influencer Programme You Meant to Launch

If you’ve ever started an influencer initiative that fizzled due to lack of time, tracking, or structure — we built this platform for you.

If you’ve tried an influencer platform and found it too expensive, too clunky, or too restricting — we designed this with your team in mind.

And if you’re just beginning to explore how your customers could become authentic creators — we’ll help you build the right programme from day one.

Mention Me Influencer is your gateway to finally unlocking one of the most profitable growth channels in marketing today.

Ready to be among the first?

• £6.50 average return per £1 spent on influencer marketing.
• Those top-performing brands see £20+ ROI.
• 78% of TikTok users bought after seeing creator content.

That’s exactly why micro-influencers are such a powerful asset for your marketing team. They’ve already done the hard work: building trust and loyalty within a community that listens, engages and acts.

Tapping into that trust isn’t just good marketing — it’s smart growth, which is why you must get involved in order to get the 20% boost in conversion we mentioned earlier.

Ready to start boosting ROI and driving sales through authentic content? Get in touch today through your Mention Me rep or via this form to start using Mention Me Influencer.

Let's create the influencer programme you meant to launch.