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Customer advocacy

Building a Business Case for a Customer Advocacy Intelligence Platform

Discover the key to proving the impact of customer advocacy on your bottom line with the world’s first Customer Advocacy Intelligence Platform by Mention Me. Build a compelling case for enhancing customer loyalty, driving revenue, and slashing acquisition costs.

Retention

5 Customer Retention Challenges Facing Every Business Marketer

It's 5x more expensive to acquire new customers than retain existing ones. So why do so many businesses overlook customer retention? Here are 5 reasons why.

Marketing trends

7 Simple Methods for Expanding Your Email List through Referral Marketing

Boost your email list effortlessly with our 7 top referral marketing strategies. Gain insights into customer engagement and list expansion in this must-read guide for marketers.

Referral marketing

Best Refer-a-Friend Program Examples to Boost ROI in 2025

Explore global refer-a-friend program examples across various industries to inspire your referral marketing and deliver impactful results.

Marketing trends

Happy customers will drive business growth in 2024. Here's why

More businesses will put their customers at the centre of their marketing strategies to organically drive customer acquisition, retention and expansion.

Marketing trends

Unlocking the Power of AB Testing in Your Referral Marketing Strategy

A/B testing your referral programme can boost new customer acquisition by 10-30% and make your refer-a-friend scheme a key marketing channel.

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