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5 Customer Retention Challenges Facing Every Business Marketer
It's 5x more expensive to acquire new customers than retain existing ones. So why do so many businesses overlook customer retention? Here are 5 reasons why.
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Marketing trends
7 Simple Methods for Expanding Your Email List through Referral Marketing
Boost your email list effortlessly with our 7 top referral marketing strategies. Gain insights into customer engagement and list expansion in this must-read guide for marketers.
Referral marketing
Best Refer-a-Friend Program Examples to Boost ROI in 2025
Explore global refer-a-friend program examples across various industries to inspire your referral marketing and deliver impactful results.
Customer advocacy
How to Increase Customer Lifetime Value with Referral Marketing
As well as drive new customer acquisition, referral can significantly increase customer lifetime value and deliver measurable return on investment (ROI).
Marketing trends
Happy customers will drive business growth in 2024. Here's why
More businesses will put their customers at the centre of their marketing strategies to organically drive customer acquisition, retention and expansion.
Marketing trends
Unlocking the Power of AB Testing in Your Referral Marketing Strategy
A/B testing your referral programme can boost new customer acquisition by 10-30% and make your refer-a-friend scheme a key marketing channel.