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As the pandemic rages on, it’s increasingly clear consumer behaviour has changed for good. Instead of going in-store, shoppers are going online. Often, they’re discovering new challenger brands that can fulfil their needs when their traditional go-tos are struggling.

It's a new year. Time to start afresh, put that new marketing strategy into action, and drive long-term results.

But if you're wondering how you'll hit those ambitious targets, don't panic.

Here's how referral can drive your business – regardless of its size, sector or target demographic – to achieve six key objectives for the coming year and beyond.