Referral Marketing: Are You Creating Customer Advocates?

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Created in collaboration with the DMA, our report highlights the disconnect between what marketers perceive as valuable customer acquisition channels and those that consumers really trust when considering new brands.

Transforming a customer into an advocate should be something on every brand’s wish list – we trust recommendations from friends more than any other source, including advertising. So why do just a quarter of organisations currently have a referral programme in place?

Download this free research report to learn more.

DMA & Mention Me research report

Referral Marketing: Are You Creating Customer Advocates?