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FranceEngage current (and future) advocates to grow your business
Unlock a high-performing channel and amplify your martech stack with Referral Engineering®
15%
15% lower CPA for referrer lookalike vs. next best lookalike audiences
(Client: Seraphine)
8%
Increased customer acquisition by 8% in 3 months after switching from in-house to Mention Me
(Client: Kencko)
30%
Improvement in return-on-ad-spend (ROAS) by using referral data
(Client: Spoke)
100%
more click throughs by using high-performing referral data to build lookalike audiences on paid social
(Client: Spoke)
Choose the right advocacy package for scaling your business
Turn customers into cheerleaders with our advanced Referral Engineering® features
Acquire
For brands looking to build a sustainable and cost-effective acquisition channel by unlocking the exponential power of their fans.
Acquire leverages referral data and best-in-class experimentation to truly understand each consumer on their advocacy journey and ensure each interaction counts.
Our Acquire package includes:
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Identify and acquire high-quality customers with A/B test by cohort -
Experiment with every element of your referral customer journey, including incentive, design, copy, or imagery, so you can learn what resonates with your customer segments and optimize performance.
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Capture everyday conversations with Name Share®
A unique feature that typically accounts for 34% of all referrals. Let customers refer simply by telling friends to 'enter my name at checkout'. Maximize referrals in a highly personal and authentic way that allows you to track and leverage offline conversations.
- Improve your marketing with Referral Intelligence®
Enrich your existing data with insights to understand what makes your best customers tick and boost your referral program's performance and other channels.
Optimize*
For brands looking to transform customer advocacy into an optimized, multi-channel acquisition strategy.
By harnessing a brand’s most valuable data - your advocacy DNA - and powerful machine-learning, Optimize supercharges other key business goals, such as conversion rates and retention levels across marketing channels.
With Optimize you can move beyond referral to true advocacy-first sustainable growth, driving increased ROI across the marketing mix.
Our Optimize package includes all functions of Acquire, and:
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Drive referral growth and next best actions with Smart Experiment powered by Propensity to Refer®
Adjust your targeting strategy based on what you know about high- and low-propensity customers. Lower CPA costs while driving other business goals, like retention and growing marketing database.
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Take performance to the next level with our Marketing Automation Integrations
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Feed first-party referral data into other platforms in real-time to serve data-driven experiences that acquire, engage and retain your biggest fans.
- Supercharge your paid marketing strategy, lower CPA, and increase ROAS with Smart Audiences
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Target high-converting referrer lookalike audiences on paid social to reach future brand fans in record time and ramp up conversion rates.
*All functions of Acquire and advanced Referral Engineering® features
Integrate Mention Me into your marketing stack
Our partner network empowers you to streamline activity, so your first-party referral data can enhance performance across marketing channels.
"Referral has become one of our most reliable channels for acquiring high-quality new customers. On average, our referred customers spend 39% more (within the first six months) and are 6x more likely to introduce friends. It’s the ideal solution for acquiring new customers while making existing ones feel special."
Julia Deutsch, Senior Global Digital Marketing Manager
"Referral has become one of our most reliable channels for acquiring high-quality new customers. On average, our referred customers spend 39% more (within the first six months) and are 6x more likely to introduce friends. It’s the ideal solution for acquiring new customers while making existing ones feel special."
Julia Deutsch, Senior Global Digital Marketing Manager
"We decided to outsource because we thought working with a partner could help us do more, learn more and achieve more in a shorter space of time. The results have been tremendous and we look forward to seeing where it can still go from here."
Andrew Robb
Chief Operations Officer
"Within three months of switching from in-house to Mention Me, we were acquiring 8% of customers through referral. We feel very confident about it as a channel for driving sustainable growth, and are planning how we can further optimize our customer experience to drive even higher profit margins. Referral is a great way to surprise and delight our customers."
Maggie Harriman
Social & Content Marketing Manager
"With Mention Me, we’re acquiring valuable new customers while driving long-term revenue. Referral creates a powerful cycle of growth that requires very little hands-on management. We’re constantly learning about our brand advocates while acquiring more customers like them. It’s a great channel that we look forward to doing more with.
Ashley Daniels
Senior Associate, Lifecycle Marketing
Resources to get you started
TWO-PAGER
Optimise package
Drive sustainable growth through a multi-channel referral programme
TWO-PAGER
Smart Experiment
Achieve business goals in record time, powered by Propensity to Refer®
