Carrie Bradshaw once said "There are two things you can never have too many of. Good friends and good shoes". So referral marketing for a shoe retailer makes perfect sense; a way to tap into the conversations between friends as they discuss their favourite shoe brand.
No wonder then, that in just a few short months, footwear retailer Schuh, is seeing great results from their refer-a-friend program.
Utilising the AB testing capability of the Mention Me platform, Schuh have undertaken a number of referral experiments to find what resonates best with their customers.
Read the Schuh case study to find out:
- how our unique "share by name" functionality helps Schuh capture real world conversations
- about the positive impact refer-a-friend has had on AOV
- how referral has been a great revenue driver
Angela Southall
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