When you first think about adding a refer a friend scheme to your business, it seems pretty simple. It's just a unique link for existing customers to share with their friends right? But you think through a few of the edge cases for a bit and suddenly it seems like a bit of a big feature. How will they share the link? What journey should their friend take once they arrive at the site? How do we know the friend purchased and tie it back to the original referrer so they get their reward? How do we keep customers up to speed on how many referrals they've made and encourage more sharing? How will the customer service team deal with the inevitable edge case customer problems when they occur? Add the ability to AB test different rewards and creative and suddenly you've blown the quarter's development budget for the entire team.
If you’re integrating refer‑a‑friend into your wider strategy, a referral marketing platform provides the infrastructure to manage referral activity and track the impact on acquisition.
If you're like most of our clients, the idea gets mooted and then stays firmly at the bottom of the backlog - because despite it's potential, the amount of work to implement it and optimise it, is just too much when there are so many other problems and priorities to go after.
And if you do get it implemented (congratulations) you're still only halfway there - because without the ability to track or improve it built in it's likely to languish in the doldrums.
The good news is there's another way: outsource your referral programme to Mention Me. Our basic integration requires just two tags - one on the order confirmation page and one on a page during checkout where the coupon code is usually entered. And even our most complex integration involves only 6 tags. We work hard to make it as easy and quick as possible to integrate. And once integrated your marketing team has all the tools at their disposal to manage the scheme without any further development involvement - so you can move on to more important things.
Our tags can be added using a Tag Container if you have one, or directly to the pages if not. And the data requirements are straightforward - just the email address and name of the customer and some basic order information.
We handle everything else, so you don't have to.
