Brand advocacy

Infographic: Secrets of a referable brand

By Angela Southall — January 24, 2018

What makes a product of service referable? Why are some brands more likely to be recommended to friends and family than others?

We recently undertook some research with OnePoll to delve into the key motivations behind refer-a-friend and have compiled the results in this great infographic.

We uncovered some surprising insights:

Consumers are more likely to trust a brand recommendation from a friend than their partner [Source: @mentionmeshare] (Click to Tweet)

Only 3% of consumers trust a recommendation from a celebrity [Source: @mentionmeshare] (Click to Tweet)

A bad returns service would prevent 57% of consumers recommending a brand [Source: @mentionmeshare] (Click to Tweet)

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Guide to Psychology of Referral

Psychology of Referral: Drivers for Your Advocacy Program

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