Making the leap from Chief Customer Officer to CEO and leading with an experience mindset

Lee's approach to Customer Advocacy

In this episode we were joined by Lee Roquet. Lee is the CEO of marketing agency Finch having previously held the role of VP of Customer Experience.

Lee shared his journey from Chief Customer Officer roles to now running a company and how that has led him to lead with an experience mindset.

During our chat, Lee also shared some tips on how can customer leaders better engage their CEO’s and the wider C Suite in investing in and prioritising CX. 

About Lee

Lee is the CEO of Finch, a performance marketing and software company focused on profitable revenue growth for their clients. Lee has been leading customer-facing teams and company transformations for over 20 years.  Riding the early days of customer experience, knowledge management, and today's leading methodology experience management, Lee has helped start-ups and established companies build a healthy growth foundation focused on customer, team, product, and brand experience.

He's an expert in aligning company revenue objectives with customers’ desired outcomes to ensure everyone on the team is empowered to drive business and customer success. He has spent most of his career in the SaaS software space focused on media management and business intelligence. Originally from California,

Lee has spent the last 25 years residing in the mountains of Idaho. When he's not pushing change and improvement, you will find Lee taking full advantage of all four seasons in the mountains with his family.