How McDonald's serves up customer love through powerful localized experiences 

Deanna's approach to Customer Advocacy

In this episode we spoke with by Deanna Hernandez. Deanna is the Field Marketing Officer for McDonald’s having previously held roles at other major consumer brands, including Walgreens, JCP Penny and Ace Hardware Corp.

Deanna discussed how a company like McDonald's approaches customer loyalty and what opportunities they've identified to get ahead of the competition. 

During our chat, Deanna revealed how McDonald's have evolved their omnichannel experiences and created more localised experiences to drive deeper, more meaningful connections with their customers. 

About Deanna

Deanna is a marketing leader with over 13 years of digital,  loyalty, and eCommerce experience across a variety of  industries and Fortune 500 organizations. She has led digital  transformations across various organizations and has been a  key contributor in launching two large-scale loyalty programs in  the US – Walgreen’s Balance Rewards in 2012 and My  McDonald’s Rewards in 2021. 
In her latest role as a Field Marketing Officer for McDonald’s, she  leads strategic marketing across the Midwest, supporting more  than 1.7K restaurants and $6B in sales. 

You can catch her sharing her trade secrets and leadership  principles in various forums including CRMC 2023, Spilling the  LoyaltyTea podcast, Corporate Cafecito podcast, and  TotalRetail podcast. 

On her free time, you can find Deanna being an active Board  Director of the Kellogg Executive Women’s Network, developing  programming around negotiation, professional coaching, and  executive presence. She is also an avid runner and enjoys  spending time outside with her two daughters and husband.