Clothing brand SPOKE have been working with Nest Performance and Mention Me to target consumers that looked like their most valuable customers: referrers. They used A/B testing to optimise their paid ads on Facebook by comparing the performance of lookalike audiences.
Download the case study to see their impressive results (including an increase in conversion rate and CTR).
“We know that referrers have higher lifetime value than the average customer, so we jumped at the chance to target lookalike consumers on social media with Mention Me and Nest Performance."
Head of Growth, SPOKE