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Advocacy Live

Tuesday 19th September / 9am-5pm - Shoreditch, London

The world's premier customer advocacy conference is back!  Learn why your brand fans are the key to driving sustainable growth in an economic downturn — and beyond.

Featuring thought leadership, success stories, and networking opportunities, Advocacy Live is an unmissable event for every CRM and CX leader interested in unlocking the power of advocacy for their business.

 Get your ticket


Marketing has reached a turning point.


Gone are the days of relying on traditional ad channels to deliver winning results for your business. 


Instead, you're splurging on channels that are costing you more and failing to deliver a consistent revenue stream. But there is a way to save your stretched marketing budget and generate results that keep the boardroom happy.


Brand advocacy.


At Advocacy Live, you'll learn why your brand fans are the key to driving sustainable growth in an economic downturn — and beyond.


You'll discover exclusive insights from industry experts, including CRM and CX leaders from brands already seeing the unmistakable power of advocacy

within their businesses.


Featuring practical workshops, thought leadership, and networking opportunities, Advocacy Live is the place to be if you're ready to shake up the marketing status quo and transform your customer economics.




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Fred Reichheld
NPS creator and Bain Fellow
My project-1 (8)

Gem Passant
CX Leader
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Dave Robinson
Customer Strategy
Virgin Red

Why attend?


From industry leaders about how to transform your customer economics through the power of customer advocacy


With CRM and CX leaders and get your business in front of 250+ leading ecommerce brands


How to acquire high-quality customers and drive sustainable growth in an economic downturn 

Our speaker lineup includes...
Fred Reichheld
Fred Reichheld
NPS creator
& Bain fellow
Nathalie Nahai
Nathalie Nahai
Speaker, author, and web psychologist
Michelle Hurney
Michelle Hurney
Head of Marketing
Dave Robinson
Dave Robinson
Customer Strategy & Analytics Director
Virgin Red
Gem Passant
Gem Passant
CX Leader
Ex. ManyPets
David Witts
David Witts
Senior CRM Manager
Guneet Mast
Guneet Mast
Senior Team Head - Performance Marketing & CRM
Elizabeth Carter
Elizabeth Carter
Founder & CEO
9:30am - Arrival
Enjoy networking alongside pastries and tea & coffee
10:00am - Welcome
Natalie Barrie, VP Sales at Mention Me
10:05am - How to grow a sustainable, profitable business
Fred Reichheld, NPS creator and Bain fellow
10:35am - Welcome to the Customer Advocacy era
Andy Cockburn, CEO and Co-Founder at Mention Me
11:05am - Tea and coffee break
11:35am - A new platform for a new world
Roy Robinson, James McCarthy and Anca Filip at Mention Me
12:20pm - What's love got to do with it?
Charlotte Pearce, Founder and CEO at Inkpact
12:35pm - Lunch & Workshop with Incubeta (invite-only)
1:25pm - The Business of Customer Love podcast live - How marketing should claim a seat at the top table through customer love
Simeon Atkins, Senior Product Marketing Manager at Mention Me and Adam Rostom, CMO, ex ManyPets, Innocent
1:50pm - How Only Curls Turns Shoppers Into Advocates with SMS
Julia Trischetta, Senior Client Strategy Director UK at Attentive and Elizabeth Carter, Founder at OnlyCurls
2:15pm - Putting customer advocacy into action
A panel with Dave Robinson (Virgin Red), Gem Passant (formerly Many Pets), Michelle Hurney (BrandAlley) and Tony Wheble (Feefo CEO), hosted by Jocelyn Toonders at Mention Me
2:45pm - Tea and coffee break
3:15pm - Q&A with Fred Reichheld
With Andy Cockburn, Andy Cockburn, CEO and Co-Founder at Mention Me
3:45pm - Q&A with PUMA
Guneet Mast and David Witts at PUMA, interviewed by Ben Norton, Emarsys, and Darren Loveday, Mention Me
4:20pm - The Secret Psychology Behind Great Customer Engagement
Nathalie Nahai, speaker, author, and web psychologist
4:55pm - Closing words
Andy Cockburn and Tim Boughton, Co-Founders at Mention Me
Previously attended by leading brands
Charlotte Tilbury
Air Up
Harvey Nichols
ovo energy
Ted Baker