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Grow through trust


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🗓️ 1st October 2025  🕘 8.30am–3pm

📍The Cheesegrater, 122 Leadenhall Street, London

🌆 Join leading brands (Huel, Abel & Cole, Secret Escapes and more), outpacing the market and winning through trust over AI.


AI is transforming marketing at lightning speed, with many scrambling to keep up. The only way to cut through the automation and stay relevant? Trust and authenticity - your competitive edge in an AI world.

Join industry-leading marketers for inspiring keynotes, game-changing insights and meaningful networking to uncover the secrets behind long term profitable growth. The question isn't whether you can afford to attend, it's whether you can afford NOT to! Secure your spot today.

 

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Learn how savvy brands like Huel, Vivobarefoot, Secret Escapes, Abel & Cole, and others have moved beyond vanity metrics to lead with trust and authenticity.
Don't get left behind!
What you’ll take away from the day:

✅ Real-life learnings from top brands driving profitable growth through micro-influencers and referral.

✅ A first look at Mention Me Influencer - the revolutionary new micro-influencer solution.

✅ The secrets to mastering your referral programme from marketing leading brands.

✅ Insight on how to use trust and authenticity to transform your entire acquisition strategy.

✅ Opportunities to learn from leading marketers and build your personal brand.

Advocacy Live 2025

Meet the Speakers

Amy Fullerton Vivobarefoot

Amy Fullerton

Global Head of CRM

Vivobarefoot

Emily Hollis Huel

Emily Hollis

Loyalty & Retention Lead

Huel

Julia Brown

Julia Brown

Senior Marketing Executive

Abel & Cole

Selina Jervis

Selina Jervis

Senior CRM Manager

Secret Escapes

Egle Delsanto

Egle Delsanto

Growth Marketing Manager

Dalfilo

Karina

Karina Hollekim

TV Personality & Athlete

Jessica Gioglio

Jessica Gioglio

Author, Thought Leader & Marketing Strategist

Anthony Bingham

Anthony Bingham

Strategy Director

VisualSoft

Taylor Whiteley

Taylor Whiteley

Associate Director, Customer Success

Bloomreach

Wojtek

Wojtek Kokoszka

CEO

Mention Me

Simeon Atkins

Simeon Atkins

Lead Product Marketing Manager

Mention Me

Camille Roegiers

Camille Roegiers

Head of Innovation & Strategy

Mention Me

Neha

Neha Mantri

VP Marketing

Mention Me

Hannah Callaghan

Hannah Callaghan

Partner Manager

Mention Me

Our Sponsors

Gold Sponsor White

 

Bloomreach White-1

Gold Sponsor White

 

Visualsoft White-1

Silver Sponsor White

 

Attentive white

Bronze Sponsor White

 

Wunderkind white

Agenda

8.30am: Doors open
9.10am: Welcome
Nick Barraclough (Solutions Consultant Team Lead at Mention Me)
9.15am: Keynote: The trust revolution: Unleash your superfans
Wojtek Kokoszka (CEO at Mention Me)
9.30am: Keynote: Why trust and authenticity are the true currencies of growth
Jessica Gioglio (Author, Thought Leader & Marketing Strategist)
9.50am: From Fans to Creators: Introducing Mention Me Influencer
Egle Delsanto (Growth Marketing Manager at Dalfilo), Anca Filip (VP Product at Mention Me)
10.20am: Tea & coffee break
10.40am: Panel: What drives today’s micro-influencers
Faye White (Travel & Lifestyle Influencer), Carmel Kinyamba (Fashion & Beauty Influencer), Laila Goumri (Fashion & Lifestyle Influencer), Camille Roegiers (Head of Innovation & Strategy at Mention Me)
11.00am: Panel: From Good to Great - Unlock your full referral potential
Emily Hollis (Loyalty & Retention Lead at Huel), Julia Brown (Senior Marketing Executive at Abel & Cole), Selina Jervis (Senior CRM Manager at Secret Escapes), Simeon Atkins (Lead Product Marketing Manager at Mention Me)
11.30am: Tea & coffee break
11.50am: Panel: Bridging the Gaps - Using customer insights to supercharge your marketing mix
Amy Fullerton (Global Head of CRM at Vivobarefoot), Taylor Whiteley (Associate Director, Customer Success at Bloomreach), Anthony Bingham (Strategy Director at VisualSoft), Hannah Callaghan (Partner Manager at Mention Me)
12.10pm: Keynote: Defying Limits - A Journey of Resilience, Choice, and Comeback
Karina Hollekim (TV Personality & Athlete)
12.40pm: Closing remarks
Neha Mantri (VP Marketing at Mention Me)
12.50pm: Lunch & demos
1.30pm: Cocktails in the Sky
Trusted by Industry Leaders

Join the world’s top brands and see how our expertise drives success across industries.

ASOS
Charlotte Tilbury-1
Bloom & Wild-2
Gymshark
LNER
Huel
BikeClub
Nutmeg
Pretty Little Thing
PUMA
Home Serve
Rapha
Virgin Experience Days
Brompton