5 customer retention strategies to grow your business

It’s 5x more expensive to acquire new customers than to keep existing ones.

Increasing customer retention by 5% can increase company revenue by 25-95%.

Highly engaged customers spend 60% more per transaction.


5 customer retention challenges facing every business marketer

In last week’s blog, we explained why customer retention is so important. But as every product and marketing professional knows all too well, encouraging customers to return is easier said than done.


Customer retention: what it is, why it matters and how to calculate it

Customer retention strategy. What do you think when you hear that phrase?


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