Q2 Release Radar: What’s New From Mention Me?

The sun’s out. So are our latest updates — and they’re hotter than ever. In Q2, we were laser-focused on giving you more power, speed and control. 

From optimising referral conversion rates to helping you turn authentic content into soaring sales, this Release Radar is packed with exciting developments.

Let’s get started…

Quicker, Easier, Better A/B Testing Capability

Did you know? Running 5 successful A/B tests in our platform leads to an average 60% boost in conversions.

We’ve taken a hard look at how you approach A/B testing — and revitalised the experience.

Coming to beta this August, our revamped A/B testing capability makes it easier than ever to set up experiments, optimise performance, and unlock meaningful results across your referral journey — all in under five minutes.

Why you’ll love it:

✅ Better performance, less guesswork
45% of A/B tests now produce a winner — more than double the previous success rate (up from 19%).

✅ Optimise in weeks, not months
Our upgraded data model reduces test run times, with most winners emerging within 4 weeks.

✅ Set up in under 5 minutes
With our guided templates, creating an A/B test takes under 5 minutes — no data science degree required.

What our beta testers are saying:

“This is going to be really easy to do.”

— Hannah, RHS

“This will help us a lot — when can we have it?”

— Miguel, Emma Sleep

“Everything is clear, you’ve done a great job.”

— Danijel, Postkodlotteriet

Ready to unlock faster growth through improved A/B testing? Register here for the chance to join our exciting beta programme.

Our Simplified Preview Experience is Live!

Our new preview and editing experience makes overseeing your referral journey quicker, easier, and more effective, whether you're reviewing campaigns or setting up new variants to experiment with. 

Why you’ll love it:

✅ An upgraded, more visual preview and editing interface

✅ Faster, more accessible tweaking of journey elements

✅ A simpler pathway to launching and managing A/B tests

No more second-guessing the customer journey — just test and tweak with confidence, enabling a stronger self-serve experience and speeding up your route to performance gains.

Seamless Braze Integration is Live!

Our new native integration with Braze is live, turning referral data into real-time, high-impact customer journeys — without writing a single line of code.

Why you’ll love it:

✅ Setup in minutes — no dev work needed
The integration is self-serve, effortless, and live in under 3 minutes. Just create an API key in Braze, connect it in Mention Me, and you're done. No custom dev. No waiting around. Just results.

✅ Real-time referral data directly in Braze
Start segmenting instantly, build live campaigns, and personalise journeys based on referral behaviour — all without delay.

✅ Automatically enriched customer profiles
New leads from your referral program will appear as new contacts in Braze — with consents fully managed using Braze’s native subscribe functionality.

Ready to connect Braze with Mention Me?
Reach out to your CSM or check out our simple setup guide to get started today — and start turning referrals into revenue, faster than ever.

Find and Manage Micro-Influencers in Your Customer Base

Mention Me Influencer is our new standalone solution created to help you find, engage and manage micro-influencers and ambassadors at scale. No more cold outreach or reliance on third-party cookies, just seamless influencer discovery and full visibility on ROI.

Why you’ll love it:

💡 Use AI to identify and vet top creators already in your CRM
⏳ Skip cold outreach — engage creators already proven to love your brand
🎯 Track meaningful results like revenue, LTV, and code redemptions (no cookies needed)
📈 Manage everything in one place: content, rewards and performance 
🔄 Work seamlessly across affiliate, gifting and fixed-fee collaborations
👥 Keep creators connected with on-brand, direct messaging

This is just the beginning — we’ll be sharing more about our micro-influencer solution across our channels.

Excited to be among the first to try our latest features? Reach out to your CSM or account manager today — they’d love to walk you through what’s new and help you drive even more value from your referral programme.

And don’t forget to keep an eye out for Q3’s Release Radar — we’ve got even more innovations coming your way.

Want to hear more from what happened in Q2? Including Customer and Partner of the quarter? Watch our Q2 highlights reel here.

For now, that’s a wrap for Q2!