Seasonal promotions

Referrals in the Gifting Market. The gift that keeps on giving.

By Angela Southall — March 20, 2017 -

The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving.

The basic facts of the gift market haven’t changed: at certain times of the year, customers spend money on items to give to friends, family, partners or work colleagues. But consumer behaviours and expectations of the gift market, driven by the digital economy, have evolved significantly in recent years.

In our latest guide, we consider why some of the most significant consumer trends affecting gift market growth and success in the digital age — namely, increased demand for ultra personalised, customised and shareable experiences — are a perfect match for combining with refer-a-friend programmes.

We look at:

Key dates in the gifting calendar
Trends in the market
Why refer a friend works so well for gift companies
Examples of great gift referral programmes

You can download your Guide to Referrals in the Gifting Market here.

Looks like the Easter bunny has been early!

Failing Traditional Channels: Embracing Trust Marketing

Learn more

Never miss another update

Subscribe to our blog and get monthly emails packed full of the latest marketing trends and tips

Talk to Sales

Marketing trends -

A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.

Retail Digital Transformation: How To Find Better Customers

Find out how retail digital transformation is helping high street stores find higher volumes of better customers in 2024 and beyond.

9 steps to a successful Black Friday referral marketing campaign

Seasonal promotions -

Read time: 9 mins

9 Steps to Successful Black Friday 2024 Referral Programme

With a recession looming, Black Friday 2022 will require a different approach if you want to deliver value to your cost-conscious consumers.

Word of mouth marketing -

Customers like things quick and easy, especially when there are tempting incentives up for grabs. After all, what underpins any successful referral programme? That’s right: ease of use.

That's where Name Share® comes in.

In this article, we explore the brilliance of Name Share®, a new way to measure word-of-mouth marketing, and how it's revolutionising the way that brands track word-of-mouth (WoM) and boost referral marketing performance.

Name Share®: A New Way To Measure Word-of-Mouth Marketing

Name Share® is a new way to capture word-of-mouth marketing, which can increase referrals by 30%. Read our blog to learn why it's such a powerful feature.

Stay in the know