Fast growing rapid fashion brand Missguided has selected Mention Me to run its new refer-a-friend programme, which launches this week. With an engaged customer base who are prolific users of social media, Missguided are looking to give customers a platform where users can share their positive experiences of the brand to drive new customer acquisition. They have partnered with Mention Me, using their leading SaaS technology, to capitalise on these word of mouth referrals.
According to Nicola Fox (Head of CRM) “We are constantly looking at how we can engage with our customers in their online journey. Having recently launched online reviews, referrals is the obvious next step to capitalise on our positive brand sentiment. The Mention Me solution enabled us to get up and running quickly and we love the “refer by name” functionality which makes it easy for referrals to become part of a natural conversation”.
This means that when Missguided’s customers chat about their latest purchase they can just tell their friends to enter their name at the checkout to receive an offer.
Missguided joins a growing number of companies who see referral marketing as a key driver for growth and joins a number of fashion brands to choose Mention Me to help them. Andy Cockburn, CEO of Mention Me said “We are delighted to be working with Missguided. They have a loyal engaged customer base, so referrals should naturally form a growing part of their marketing mix. We look forward to working closely with them to help them reward their customers.”
