Check out our latest innovations and improvements — all designed to help you maximise your referral programme and drive optimisations across your wider marketing strategy.
Q1 Spotlight: Goal-Tracking Dashboard
Helping you deliver long-term referral success is our top priority, which is why we're excited to introduce our brand-new goal-setting feature! Set, monitor and hit your referral goals to more easily drive lasting growth for your brand.
Why you'll love it:
- Collaborative Goal Setting: Knowing the goals that matter most to you will help us provide the most effective support tailored to your needs.
- Transparent Progress Tracking: Enjoy full transparency with our user-friendly dashboard within the platform. Monitor your progress and stay informed every step of the way.
- Achieve Continuous Success: Once a goal is hit, we'll seamlessly transition to the next one, ensuring ongoing wins and sustainable growth for your business.
Integrations & Data Improvements
We’re making it even easier for you to access and integrate Mention Me data within your referral programme, which should make your lives easier and your customers more engaged.
Attentive SMS Opt-Ins
Mobile numbers captured during the referee journey are now seamlessly sent to Attentive, expanding your leads’ contact information and empowering better engagement.
Why you’ll love it:
- Grow SMS Opt-ins: Easily expand your list of SMS opt-ins with new leads from Mention Me, improving your direct communication efforts.
- Activate Effortlessly: Use Mention Me's referee tactics in Attentive to encourage first purchases and boost conversion rates.
Pre-Built Klaviyo Flows
Our pre-built Klaviyo flows offer ready-to-use templates with suggested copy and variables, making implementation a breeze.
Why you’ll love it:
- For Existing Customers: Remind loyal customers to use their coupon codes for referrals, driving increased active and premium revenue and boosting retention.
- For Prospective Customers: Encourage new customers to use their welcome coupons, sparking first purchases and increasing average order values.
- For Brand Advocates: Inspire top advocates to share more and earn rewards, boosting revenue and retention.
Updated Ometria Integration
Enjoy improved segmentation, and send Propensity to Refer, ECR (Extended Customer Revenue) and Network Insights data to Ometria.
Why you’ll love it:
- Better segmentation: Identify key advocates and VIPs more effectively, accessing insights from ECR, Network Insights, Propensity to Refer and much more.
- Boost purchase rates: Easily send coupon reminders for discounts on the next order, encouraging repeat purchases and boosting your sales pipeline.
- New NPS data: Incorporate Net Promoter Scores and related events directly within Ometria to track customer satisfaction and loyalty like never before.
Platform UX Improvements
Need a recap of our UX improvements from Q4 last year? Revisit our product highlights blog.
Paid Channels Improvements
Reminder: We’re helping you optimise paid acquisition costs through an improved Audience Builder, which now includes TikTok!
Why you’ll love it:
Build high-converting lookalike audiences on Meta, Google and TikTok, based on the characteristics of your most loyal customers, helping increase ROAS by up to 90% on your paid channels — now including TikTok!
Sneak Peak at Q2
What’s new for Q2? Here’s a sneak peek at what’s coming soon…
Braze Integration
What is it? A seamless integration of referral data into Braze.
Benefit: Effortlessly identify advocates, prioritise key customer segments, and maximize the value of your current audience while nurturing future advocates.
New A/B Testing Functionality
What is it? A brand new A/B testing experience with an improved data model.
Benefit: Quicker optimisation! You're three times more likely to get a winner, with winning tests completing on average within 4 weeks, allowing for more frequent testing. Easier setup! Set up an A/B test in less than 5 minutes.
New ‘Preview’ Page
What is it? An updated page for previewing and editing the customer journey.
Benefit: Offers a smoother experience, making it easier and quicker to review and adjust offers.
Campaign Creation Improvements
What is it? An improved campaign creation flow.
Benefit: Set up brand new referral campaigns more easily and intuitively, enabling a seamless self-serve experience.
Stay tuned for Q2!
Keep your eyes peeled for our Release Radar Q2 next quarter, brimming with exciting innovations designed to supercharge your strategies across acquisition, retention, and growth.
Want to get started with our latest innovations? Or simply keen to hear more? Contact your account manager or CSM today who’ll be happy to walk you through.
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