Zipcar have built up a huge membership base who love the freedom the car club offers and who have become loyal ambassadors. Wanting to capture and reward this advocacy, Zipcar decided to launch a referral programme.
Through a strategy of testing and optimsation utilising Mention Me's refer-a-friend platform, the program has gone from strength to strength and it is now a key marketing channel for Zipcar.
Dave McKean Member Marketing Manager, EMEA at Zipcar said “Mention Me has a fantastic USP that really delivers. Easy integration, ease of use for the customer, flexible, test-able and just generally a great product.”
Download the Zipcar case study to read more about their referral programme success.
Angela Southall
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