We’re in the greatest digital shift since the early web days. 64% of UK consumers* now use gen-AI over traditional search, and customers are 4.4x more likely* to convert when they find you through a large language model (LLM) rather than Google.
As LLMs drive discovery, search engines will sputter to halt. But will your brand remain visible? Or disappear from the new discovery journey?
AI Discovery IQ will tell you - and reveal how to thrive.
Read on to learn more about our new, free tool.
What is AI Discovery IQ?
AI Discovery IQ is our free analysis tool that shows you how easily AI systems like ChatGPT, Claude, Gemini and Perplexity can discover, understand, and recommend your website.
It analyses your technical setup, content clarity, structured data, and the AI-specific signals that influence modern crawlers.
You get a clear, comprehensive score and prioritised recommendations on what to fix first. And how. AI Discovery IQ is fast, simple, and created for a world where AI assistants are now the first place buyers go for advice.
Why AI Discovery IQ now?
83% of survey respondents said AI is more efficient than traditional search engines, preferring cohesive responses without clicking through multiple links, while chatbot usage grew over 80% year-over-year in the past 24-month period.
Why skim through links when you can get instant, curated, no-click-needed responses to high-intent queries like ‘Sustainable brands in Soho’ or ‘Fishing rods for tennis elbow sufferers’.
According to the same research earlier, almost 70% of businesses report higher ROI from using AI in SEO. But the future looks different. Soon, strong SEO won’t be enough to get discovered.
AI models read and interpret websites differently from Google. They focus on understanding intent and providing summarised, synthesised answers rather than indexing and providing links.
Not optimised for AI discovery? You could soon be invisible without realising it. But don’t worry, AI Discovery IQ reveals what’s holding you back and how to fix it fast.
How will AI Discovery IQ help my business?
AI Discovery IQ shows where you stand today and what to fix to become the brand AI recommends. Here are three key benefits:
✅ Be selected as the answer
AI Discovery IQ shifts your focus from Google rankings to Gen AI relevance. It shows you what LLMs can and can’t read on your site and outlines prioritised fixes that quickly raise your chance of being recommended.
✅ Grow revenue from AI search
To win in the AI era, your brand needs to be in the AI answer box. AI Discovery IQ helps you win single‑answer moments to capture high‑intent demand, increase conversions and boost ROI, turning improved AI visibility into measurable commercial impact.
✅ Outpace your category
Get an instant, easy‑to‑understand report with clear, prioritised actions. Benchmark competitors, track improvements over time and share permanent report links so your team can act quickly—no cost, no limits on how many sites you analyse.
Example report
What does AI Discovery IQ check?
The tool assesses four major areas of your site:
- Technical essentials such as robots rules, HTTPS, speed and sitemap health.
- Content quality covering structure, clarity and how easily AI can parse meaning.
- AI-specific signals including llms.txt, crawler permissions and readable formatting.
- Structured data such as JSON LD schemas that help AI understand your content type and purpose.
It also checks permissions for nine of the most important AI crawlers including GPTBot, Claude Web, PerplexityBot and Google Extended. These crawlers are already shaping what AI systems know about you.
Example report
What does your report include?
Your report gives a clear snapshot of how visible your site is to LLMs today and exactly what to fix next, including:
- Where you stand now: a single discoverability score with a plain‑English verdict, so you know if you’re visible, vulnerable, or vanishing, and how far you are from best‑in‑class.
- How AI sees you: can assistants find your site? Understand your pages? Trust them enough to recommend you? We translate a broad set of checks across technical basics, content clarity, and machine‑readable signals into simple lists.
- What to fix first: a short, prioritised action plan highlighting the fastest wins, why they matter commercially, and clear steps your team can implement without guesswork.
- Access for AI crawlers: a quick read on whether leading AI bots can reach your content today, plus how to open the right doors safely.
- Momentum you can share: a linkable report you can circulate, with benchmarks and tracking so you can show progress over time.
In short, it takes you from ‘we think we’re fine’ to a clear path to being selected as the answer.
Example report
Next steps
62% of UK consumers now turn to generative AI for product recommendations, brand discovery and comparisons. To be discovered in this new landscape, you need two things:
- An AI‑legible website: the technical, content and structured signals that let LLMs find, read and select you. This is what AI Discovery IQ helps you fix fast.
- Word-of-mouth at scale: authentic human trust signals, such as referrals, reviews, recommendations and community conversations, that LLMs use to build answers.
If your site isn’t legible or your trust signals are thin, you’ll be quietly excluded from AI answer boxes, even with solid SEO. Start by getting your baseline and quick wins with AI Discovery IQ, then unlock the growth that comes from human-led recommendations.
Try AI Discovery IQ free today to get your score and first fixes, then speak to us about turning your best customers into the trusted human signal LLMs can’t ignore.
Dan Barraclough
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