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4 key research findings you need to know about to supercharge your customer strategy

Will's approach to Customer Advocacy

In this episode we spoke with Will Kingston. Will, an experienced CX thought leader, is the principal consultant for Cortico-X and a regular  commentator for Sky News Australia. 

Will shared some of the key research findings behind his latest CX Manifesto and global trends reports.

This included how CX can thrive in the AI age, the role behavioural economics can play in your strategy and the skills CX practitioners need to future proof their role.


About Will

Will is a London-based Principal of Acquis Cortico-X, an experience-led transformation business that partners with clients and technology companies to accelerate digital change. He also hosts the firm’s popular podcast, ‘Speaking from Experience’. Prior to joining Cortico-X, he was the Head of Customer Experience for Zego, a unicorn fintech, and Close Brothers, a FTSE250 UK merchant bank.

 Will indulges his (not so) secret passion for politics and current affairs as host of Australiana, the flagship podcast from The Spectator Australia magazine, and as a weekly political commentator on Sky New Australia.

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