Nathalie's approach to Customer Advocacy
In this episode we spoke with Nathalie Nahai, best selling author, behavioural science and consumer trends expert.
Nathalie shared 4 key psychology principals and how to apply them to your CX strategy so you can engage your customers like never before.
During our chat, Nathalie also explained how nailing these principals can help turn passive customers into active brand advocates and what impact this will have on your bottom line.
About Nathalie
Nathalie Nahai’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today.
Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”.
A behavioural science advisor and host of Nathalie Nahai In Conversation, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business. She is also the founder of Flourishing Futures Salon, a project that offers curated gatherings exploring what it means to thrive in times of turbulence and change.
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