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Why Customer Advocacy needs to be a top priority when it comes to growing your business

Mark's approach to Customer Advocacy

In this episode we spoke with Mark Slatin. Mark is recognized as one of the top 25 CX leaders globally by CX Magazine and is CEO of Empowered CX and a professor of practice at Michigan State University.

Mark discussed why businesses should put more urgency into investing in a Customer Advocacy strategy now, and how you can get your CFO and other senior executives on board.

During our chat, Mark also shared some key advice on how brands can build trust with their customers to help turn more of them into loyal fans.

About Mark


Mark is the CEO of EmpoweredCX, where he helps enable customer experience leaders to get executive buy-in. 

 He is passionate about customer experience because he believes that by improving experiences, we enrich people's lives.

 Mark serves on the faculty of Michigan State University as a Professor of Practice in the Master of Science in Customer Experience Management (CXM) program. It's the first degreed program in CXM in North America. 

 Prior to founding EmpoweredCX, Mark launched and led an award-winning CX journey at Sandy Spring Bank. During that time, the Bank received numerous awards including The CX Innovation Award, Great Places to Work, Forbes America's Best Bank, and American Banker Best Bank to Work For, The Washington Post Top Workplace, among others.

Mark is a Certified Customer Experience Professional (CCXP), recently served on the CXPA Board of Directors and he’s also the creator and host of The Delighted Customers Podcast, now with over 4000 downloads featuring the industry’s top experts.

To learn more about The Trusted Guide Roadmap™ Master Class or reach Mark visit

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