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Never lose another customer again: how to turn sales into lifelong loyalty

Joeys's approach to Customer Advocacy

In this episode we spoke with Joey Coleman. Joey is a world renowned public speaker and the author of best selling books Never Lose Another Customer and Never Lose Another Employee Again. 

Joey explained how customer defection is a cultural and structural problem within a business and what actions you can take in order to fix this problem for good. 

During our chat, Joey also shared some practical steps for how you can start turning more customers into loyal advocates that drive sustainable growth for your business. 


About Joey

Joey Coleman helps companies keep their customers and employees. As an award-winning speaker, he shares his First 100 Days® methodology for improving customer and employee retention with organizations around the world (e.g., Whirlpool, Volkswagen Australia, and Zappos). His two books have received critical acclaim and both were instant Wall Street Journal best sellers. Never Lose a Customer Again shows how to turn any sale into a lifelong customer and his newest book, Never Lose an Employee Again details a framework companies around the world can use to reduce turnover and increase employee engagement.

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