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How New Balance and PVH are utilising their customer service teams to create more superfans

Ingrid's approach to Customer Advocacy

In this episode we spoke with Ingrid van Ruiswijk, Senior Customer Service Manager for E-commerce at PVH Corp and formally New Balance. 

Ingrid shared her advice on how customer service teams can be seen less as a cost driven operation and more as an essential way to generate better customer loyalty and retention for the business.  

During our chat, Ingrid also shared some successful customer service campaigns she's executed which targeted and nurtured their brand fans.

About Ingrid


With over 20 years of experience in various management roles in customer service, logistics, sustainability, culture, and process improvement, Ingrid am a customer-centric and results-oriented leader who thrives on delivering excellence, engagement, and innovation.  

My goal is to enable companies to achieve their vision and growth strategies with an engaged workforce.  

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