When it comes down to it, there are ultimately two forms of business growth: Earned and Paid.
Earned growth comes from doing the best things for your customers so they keep coming back and bring their friends along too. And as paid channels become more expensive with increasingly diminishing returns, it has never been more important to harness your earned channels.
In this episode Fred Reichheld, creator of the Net Promoter®, discusses the concept of Earned Growth and reveals how brands can start to re-balance their marketing efforts by delivering more earned growth alongside their paid channels.
About Fred
Fred Reichheld is a Bain Fellow and founder of Bain & Company’s Loyalty Practice, which helps companies achieve results through customer and employee loyalty. He is the creator of the Net Promoter® system of management.
His work in the area of customer and employee retention has quantified the link between loyalty and profits. Fred’s books, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (HBSP 1996); Loyalty Rules! How Today's Leaders Build Lasting Relationships (HBSP 2001), and The Ultimate Question: Driving Good Profits and True Growth (HBSP, 2006) have each become best sellers.
.png)
.png)
.png)