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The science behind building a base of superfans. 

In this episode we spoke with Dr Paul Zak, Professor at Claremont Graduate University, who shared some of his fascinating twenty years of neuroscience research around creating extraordinary experiences that can turn your customers into loyal fans who fall in love with your brand. 


During our chat we discuss how some people are neurologically more predisposed to becoming super fans than others, the scientific formula to ultimately turn any customer into a fan and how brands who taken this approach have increased the impact of their experiences tenfold.

About Dr Paul

Dr. Paul J. Zak is a Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists.Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea.His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and to monitor emotional wellness. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time,The Economist, Scientific American, Fast Company, Forbes, and many others.

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