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How the power of handwritten notes can transform your customer relationships

David's approach to Customer Advocacy

In this episode we spoke with David Wachs, CEO of Handwrytten.

David shared the story that led him to founding Handwrytten and how they're helping brands to cut through the noise and engage with their customers like never before.

During our chat, David also shared some best practices around implementing handwritten notes into your customer strategy.

About David


A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.

Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily.  Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012.

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