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How ProCook's partnership with Mention Me has turned customer advocacy into a profitable growth channel

Angela's approach to Customer Advocacy

In this episode we spoke with Angela Porter. Angela is a vastly experienced marketing leader, having held roles at the likes of Tescos, Dunelm and Ladbrooks with her most recent role being CMO at Procook. 

Angela discussed the importance of customer advocacy at ProCook and how working with Mention Me has helped turn this into a sustainable and profitable growth channel for the business.

During our chat, Angela also discussed why businesses should put more urgency into investing in a Customer Advocacy strategy and advice for putting together a business case that will get the CFO and other execs on board. 

About Angela


Angela is an accomplished CMO/Marketing director and brand strategist with over 15 years’ experience at senior level in the consumer, retail and ecommerce sectors. She recently left her role as CMO at ProCook where she had been instrumental in developing the retail, ecomm and brand strategies.

She has gained a wealth of experience across a number of sectors and positions, including Brand Marketing Director at GVC Ladbrokes Coral where she re-defined the customer purpose and brand positioning, whilst delivering a step change to the approach to cross-channel communications between brands.

Previously, she was Marketing Director at Dunelm where she drove growth in brand awareness and raising the profile of the brand's range, with strong commercial results, and won multiple awards including Media week Grand Prix. Prior to that she held several senior brand and marketing positions at Tesco and Vodafone, beginning her career at Diageo.

Her passion lies in helping brands cut through the noise to reach their customers in creative and inspiring ways, using insight, strategy and data science to achieve this in the most commercially effective ways.

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