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Take a Punk rock approach to your CX and create more superfans

Adrian's approach to Customer Experience


In this episode we spoke with Adrian Swinscoe, Customer experience advisor, author, speaker and creator of Punk CX.

Adrian discussed the concept of a punk version of customer experience and how it pushes business leaders to fundamentally think and act differently in their approach to CX.

During our chat, Adrian shared some key concepts and practical takeaways from his best selling books that will allow you harness your inner punk and transform your own CX. 

About Adrian


Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling author, Forbes contributor, speaker, investor, advisor and aspirant CX Punk. 

He has been growing and helping develop customer-focused large and small businesses for over 25 years now. 

His clients have included brands such as Sky, NowTV, Apple, ING, KFC, Philips, Cancer Research UK, Talk Talk, Kramp, Intercontinental Hotel Group, Olympus, Harper Collins, the UK Gov’s Crown Commercial Service, Microsoft, Nespresso, Pearson and Costa Coffee as well as numerous tech vendors and many smaller and medium-sized businesses.

Adrian is a frequent writer, podcaster and speaker on all things related to customer service and experience. 

He published a best selling book in 2016 called How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing (Pearson), published a genre busting book: Punk CX in 2019 and has just published an exciting follow up: Punk XL at the end of 2021.

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