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How marketing should claim a seat at the top table through customer love

In this episode we spoke with Adam Rostom, an experienced CMO and business leader who's worked at the likes of Dyson, Innocent and Ovo.

Adam spoke about the challenges facing marketing and CX leaders when trying to drive real change in their business- and how customer advocacy can be the key to securing a seat at the top table.

During our chat, Adam also shared examples of campaigns he's run centred around customer love that got the attention of senior leadership from other teams.


About Adam

My ideas bring step-change growth to companies. Ideas like the Big Knit for innocent drinks. My success as a CMO has taken me beyond my roots in marketing, taking full P&L ownership and delivering high double-digit growth at global scale as a General Manager. My achievements include:

- Board level accountability at Dyson for the cordless and robot category. Achieved >65% growth making it Dyson’s largest category globally. 

- Led the Dyson marketing machine for 5-years delivering unprecedented levels of growth (>20% CAGR). 
Matching commercial ideas with scientific analysis and proof of ROI. 

- Inventor of the innocent Big Knit campaign that has put >5m little woolly hats on smoothie bottles and raised >£1.5m for charity. 

I get a kick from coming up with and executing ideas that deliver growth and profitability. I believe that the strongest ideas are based in both art AND science. My foundations as a PhD scientist mean that I’m super keen on proving the effects of activities to sky-rocket growth. 

I turn insight into profitable action and build passionate, energetic teams.

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