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Welcome to the resources hub

Scroll on to find insights and inspiration for your own customer advocacy programme.

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FEATURED

The Ultimate Guide to Customer Advocacy

Discover strategic guidance, insights, tactics and roadmaps to help you transform your customer economics.

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  • Case Studies
  • Ebooks
  • Events
  • In The Press
A thumbnail for our BrandAlley case study

Case Studies

How BrandAlley uses advocacy data to future-proof growth

“We’ve shifted our focus from VIPs to VIAs — that’s our ‘very important advocates’.”

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Case Studies

How Warrior use advocacy data to drive more revenue from SMS campaigns

Warrior Supplements were created to improve the athletic performance and mental focus of those who consume them. They’re now supporting even more people’s lifestyles with the Mention Me x Attentive integration.

Checklist for evaluating a customer advocacy solution

Ebooks

Checklist for Evaluating a Customer Advocacy Solution

Before your business enters the era of customer advocacy, make sure you have the right technology and support to make it a success.

Viator on the power of customer advocacy

Case Studies

Viator on the power of customer advocacy

Recorded at our Breakfast at the Shard event.

Turn Brand Fans into Profitable Revenue and Growth

Ebooks

Turn Brand Fans into Profitable Revenue and Growth

Escape the cycle of discounting and spending to re-acquire one-time-buyers. Grow sustainable revenues from your customer base with these tactics.

4 ways to drive revenue through your fans

Ebooks

4 Ways to Drive Revenue Through Your Fans

Struggling to keep your customers coming back? Build stronger relationships with your advocates by launching these advocacy marketing tactics.

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Virtual Event

Podcast: The Business of Customer Love

Hear from leading experts in the field of brand advocacy on how to build your business in a more sustainable, profitable way by turning your biggest fans into an unstoppable growth driver.

No Strings Attached: Genuine Referrals as the Secret to Earned Growth

Press Releases

No Strings Attached: Genuine Referrals as the Secret to Earned Growth

Hear our CEO Andy Cockburn on The Net Promoter System Podcast.

Power to marketer (1)

Events

Power to the Marketer - Brand Alley

Hear how BrandAlley is using advocacy data in their strategy to optimise performance.

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