Welcome to the resources hub

Scroll on to find insights and inspiration for your own customer advocacy programme.

Case Studies

How vertbaudet is winning customers who come back twice as often

The online childrenʼs retailer has made activating their loyal fanbase a breeze with the help of Mention Meʼs AI-powered referral platform.

Recordings

Unlocking sustainable growth through customer advocacy - SAP CX Roundtable

Join us for an exclusive discussion with Mention Me’s Chief Growth Officer, Darren Loveday, and SAP's Chief Expert for Customer Experience and CRM, Alex Timlin.

Case Studies

How Moss drove a 90% increased ROAS by harnessing advocacy insights

Discover how the retailer created lookalike audiences using unique advocacy data to dramatically improve the performance of their paid social campaigns.

Recordings

How Huel is driving profitable, scalable growth through customer advocacy

Discover how Huel got 22% of their customers sharing and recommending the brand with their friends and family.

Ebooks

Retention recipe book

Follow our simple, step-by-step advocacy marketing recipes to provide a customer experience that cultivates loyalty and magnifies retention.

Ebooks

Customer advocacy: An untapped asset

Learn how customer advocacy can become your most effective growth lever by significantly improving your LTV:CAC ratio and fostering sustainable organic growth through word-of-mouth and customer referrals.

Recordings

How to drive value from advocacy using Mention Me

Discover the steps to create and launch your very own Advocacy Marketing Plan, unlocking sustainable, profitable growth through your brand advocates.

Recordings

How to turn brand fans into sustainable, organic growth

Simon Dring, Mention Me's COO speaks at the MarTech Summit London 2023

Case Studies

Customer Advocacy Intelligence Platform Demo

Seamlessly integrate with your essential customer platforms so you can activate, nurture and retain more loyal fans - Watch the platform demo today.

Recordings

SMS & Cyber Week Webinar

With tighter budgets and fewer resources, marketers will look to AI and automation to help stay ahead of the competition and win this holiday season. Hear how AI can optimise your customer journey, personalise the shopping experience, and automate processes to maximise ‌BFCM.

Case Studies

Viator on the power of customer advocacy

Recorded at our Breakfast at the Shard event.

A thumbnail for our BrandAlley case study

Case Studies

How BrandAlley uses advocacy data to future-proof growth

“We’ve shifted our focus from VIPs to VIAs — that’s our ‘very important advocates’.”

Case Studies

How Warrior use advocacy data to drive more revenue from SMS campaigns

Warrior Supplements were created to improve the athletic performance and mental focus of those who consume them. They’re now supporting even more people’s lifestyles with the Mention Me x Attentive integration.

Ebooks

Checklist for Evaluating a Customer Advocacy Solution

Before your business enters the era of customer advocacy, make sure you have the right technology and support to make it a success.

Ebooks

Turn Brand Fans into Profitable Revenue and Growth

Escape the cycle of discounting and spending to re-acquire one-time-buyers. Grow sustainable revenues from your customer base with these tactics.

Ebooks

4 Ways to Drive Revenue Through Your Fans

Struggling to keep your customers coming back? Build stronger relationships with your advocates by launching these advocacy marketing tactics.

Recordings

Podcast: The Business of Customer Love

Hear from leading experts in the field of brand advocacy on how to build your business in a more sustainable, profitable way by turning your biggest fans into an unstoppable growth driver.

Recordings

Power to the Marketer - Brand Alley

Hear how BrandAlley is using advocacy data in their strategy to optimise performance.

Ebooks

Grand Tour of 57 Customer Advocacy Programmes

See customer advocacy in action for brands ranging from fashion to financial services

Case Studies

East Fork

The US pottery brand are nurturing advocacy to keep their customers coming back and bringing their friends.

Case Studies

Huel

The plant-based food brand are activating their legion of devoted Hueligans to drive sustainable growth and revenue.

Recordings

How leading brands like PUMA are levelling up by activating fans

Find out how to do more with less in our webinar with Emarsys.

Case Studies

Symprove

The supplement brand are hitting their ambitious growth targets and expanding their loyal customer base through the power of advocacy.

Case Studies

BrandAlley

Find out how the brand is harnessing the power of brand advocacy in our video case study.

Ebooks

Brand advocacy for retailers

Discover insights on how leading retailers are turning brand advocacy into their biggest growth driver.

Case Studies

GlassesUSA

The prescription eyewear retailer is testing their assumptions and nurturing a steady stream of high-value brand fans.

Recordings

Breakfast at The Shard content

Key learnings on the power of brand advocacy at our exclusive event.

Case Studies

Linxea

The French independent leader in personal wealth management are identifying and activating their brand fans to accelerate customer acquisition.

Case Studies

Hypnia

The popular mattress brand is harnessing the power of customer advocacy to acquire customers who spend more, return often and introduce their friends

Case Studies

Gozney

Gozney first launched their referral programme to acquire new customers. Here's how they’re harnessing customer advocacy to do so much more.

Ebooks

The Golden Quarter of Retail

An analysis of the market successes and failures of Q4 2022

Ebooks

The A-Z of Customer Advocacy

Your essential guide to turning brand fans into unstoppable growth.

Recordings

Product Launch: Deeper Insights

Watch our webinar to discover our new product features.

Case Studies

COAT Paints

An advocacy-first approach is achieving key business goals and driving sustainable revenue for the eco-friendly paint brand.

Recordings

PI Live 2022: How smart brands are future-proofing growth through customer advocacy

Hear our CEO Andy Cockburn speak at this year's PI Live.

Recordings

Fred Reichheld on...

Hear the creator of NPS why marketers are undervaluing customer advocacy, the importance of Earned Growth, and more.

Recordings

The Martech Summit 2022: How to Unlock the True Power of Your Data in 5 Steps

Hear our CPO Roy Robinson speak at this year's Martech Summit.

Case Studies

allplants

How allplants leverage our Klaviyo integration to acquire, engage and retain their brand advocates

Recordings

Acquire your future best customers this Black Friday

Watch our webinar to discover how to create an unmissable Black Friday campaign

Case Studies

PUMA

How PUMA achieves 6x ROI through customer advocacy

Case Studies

Moss Bros

How Moss Bros acquires and retains high lifetime value customers with Mention Me

Ebooks

Black Friday Lookbook

Packed full of ideas and examples from leading brands to inspire this Black Friday

Ebooks

The Customer Advocacy Gap Report

How well do you really know your customers?

Ebooks

The Big Book of Referral Engineering® Applications

19 ways Referral Engineering® can change your business

Case Studies

Wild

How integrating Mention Me and Klaviyo empowers Wild to nurture brand advocates through better data

Ebooks

Do More With Data

Answers to the modern marketer's data dilemmas from industry experts

Recordings

Advocacy Engineered

The world's premier customer advocacy event

Case Studies

Bloom & Wild

How the flower delivery service generated £17m of sales through referral

Ebooks

A Beginner's Guide to Referral Engineering®

A step-by-step exploration of the best-kept secret in data-driven marketing

Case Studies

allplants

How the vegan food brand drives organic growth and tasty results

Case Studies

Db

How Db drives 5x ROI through Referral Engineering®

Case Studies

kencko

How the smoothie company increased customer acquisition by 8% in 3 months

Ebooks

Psychology of Referral

The key psychological principles that affect a referral programme – and how you can apply them to your campaigns

Case Studies

SPOKE

How the menswear retailer uses referral data to supercharge paid social

Case Studies

PrettyLittleThing

How the global fashion retailer bagged thousands of new customers

Case Studies

Ted Baker

How the British label leverages customer advocacy

Case Studies

Nutmeg

How the platform converts 26% of referrals into new customers

Case Studies

Farfetch

How the luxury fashion retailer accelerates growth through customers

Case Studies

Benefit

How the cult beauty business is magnifying brand love

Ebooks

Experimenting with Referral

Learnings from A/B testing 450+ referral programmes distilled into 7 experiments

Ebooks

Open a New Revenue Stream in 30 Days

How brands can turn to their customers to drive rapid growth

Ebooks

Referral for Luxury Brands

Sector-specific insights on Referral Engineering®

Guide to referral in the food & drink sector

Ebooks

Referral for Food & Drink Brands

Sector-specific insights on Referral Engineering®

Guide to Referral in the Fashion Sector@2x

Ebooks

Referral for Fashion Brands

Sector-specific insights on Referral Engineering®

Recordings

Accelerate growth through customer uniqueness

Watch our webinar and walk through our Referral Engineering® Uniqueness Manual

Recordings

Virtual workshop: Taking referral to the next level

Get best practice insights and top tips for running your best referral campaign yet

Recordings

Virtual workshop: Do More With Referral

Discover how to optimise your referral programme to fuel long-term business growth

Recordings

How to turn window shoppers into loyal customers

Discover how to serve experiences that keep your customers coming back – and introducing their friends

Recordings

In conversation with IMRG

What do dramatic changes in the retail landscape mean for your marketing budget?

Recordings

How to increase customer lifetime value post-Covid

Our webinar explores how to overcome post-pandemic challenges and create loyal advocates for your brand

Recordings

Black Friday 2021 and beyond

Discover our top tips for driving sales and acquiring loyal customers on Black Friday

Case Studies

SPOKE

How SPOKE uses referral data to supercharge paid social

Welcome to the resources hub

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The Ultimate Guide to Customer Advocacy

How vertbaudet is winning customers who come back twice as often

Unlocking sustainable growth through customer advocacy - SAP CX Roundtable

How Moss drove a 90% increased ROAS by harnessing advocacy insights

How Huel is driving profitable, scalable growth through customer advocacy

Retention recipe book

Customer advocacy: An untapped asset

How to drive value from advocacy using Mention Me

How to turn brand fans into sustainable, organic growth

Customer Advocacy Intelligence Platform Demo

SMS & Cyber Week Webinar

Viator on the power of customer advocacy

How BrandAlley uses advocacy data to future-proof growth

How Warrior use advocacy data to drive more revenue from SMS campaigns

Checklist for Evaluating a Customer Advocacy Solution

Turn Brand Fans into Profitable Revenue and Growth

4 Ways to Drive Revenue Through Your Fans

Podcast: The Business of Customer Love

No Strings Attached: Genuine Referrals as the Secret to Earned Growth

Power to the Marketer - Brand Alley

Performance Marketing World: Huel case study

Grand Tour of 57 Customer Advocacy Programmes

East Fork

Huel

How leading brands like PUMA are levelling up by activating fans

Symprove

BrandAlley

Brand advocacy for retailers

GlassesUSA

Breakfast at The Shard content

Linxea

Hypnia

Gozney

The Golden Quarter of Retail

The A-Z of Customer Advocacy

Product Launch: Deeper Insights

COAT Paints

PI Live 2022: How smart brands are future-proofing growth through customer advocacy

Fred Reichheld on...

The Martech Summit 2022: How to Unlock the True Power of Your Data in 5 Steps

allplants

Acquire your future best customers this Black Friday

PUMA

Moss Bros

Black Friday Lookbook

The Customer Advocacy Gap Report

The Big Book of Referral Engineering® Applications

Wild

Do More With Data

Advocacy Engineered

Bloom & Wild

A Beginner's Guide to Referral Engineering®

allplants

Db

kencko

Psychology of Referral

SPOKE

PrettyLittleThing

Ted Baker

Nutmeg

Farfetch

Benefit

Experimenting with Referral

Open a New Revenue Stream in 30 Days

Referral for Luxury Brands

Referral for Food & Drink Brands

Referral for Fashion Brands

We're a British Data Awards 2022 Finalist

Online Retail Q1 2022

kencko accelerates rapid growth with Mention Me

MarTech Mention Me Secures $25m in Series B Funding

Bloom & Wild Sells 250k Bouquets Through Recommendations

Pet Insurer ManyPets Boosts Word of Mouth Referrals

Mention Me Now Available on SAP Store®

Boost for Home & Garden Retail Sales and Referrals

Mention Me Joins SAP.io Programme

Accelerate growth through customer uniqueness

Virtual workshop: Taking referral to the next level