Resources Page

Ebooks

Brand advocacy for retailers

Discover insights on how leading retailers are turning brand advocacy into their biggest growth driver.

Case Studies

Hypnia

The popular mattress brand is harnessing the power of customer advocacy to acquire customers who spend more, return often and introduce their friends

Ebooks

The Golden Quarter of Retail

An analysis of the market successes and failures of Q4 2022

Case Studies

Gozney

Gozney first launched their referral programme to acquire new customers. Here's how they’re harnessing customer advocacy to do so much more.

Ebooks

The A-Z of Customer Advocacy

Your essential guide to turning brand fans into unstoppable growth.

Events

Product Launch: Deeper Insights

Watch our webinar to discover our new product features.

Case Studies

COAT Paints

An advocacy-first approach is achieving key business goals and driving sustainable revenue for the eco-friendly paint brand.

Events

PI Live 2022: How smart brands are future-proofing growth through customer advocacy

Hear our CEO Andy Cockburn speak at this year's PI Live.

Events

Fred Reichheld on...

Hear the creator of NPS why marketers are undervaluing customer advocacy, the importance of Earned Growth, and more.

Events

The Martech Summit 2022: How to Unlock the True Power of Your Data in 5 Steps

Hear our CPO Roy Robinson speak at this year's Martech Summit.

Case Studies

Ava Women

How Ava Women converts 36% of word-of-mouth recommendations into new customers

Case Studies

allplants

How allplants leverage our Klaviyo integration to acquire, engage and retain their brand advocates

Events

Acquire your future best customers this Black Friday

Watch our webinar to discover how to create an unmissable Black Friday campaign

Case Studies

PUMA

How PUMA achieves 6x ROI through customer advocacy

Case Studies

Moss Bros

How Moss Bros acquires and retains high lifetime value customers with Mention Me

Ebooks

Black Friday Lookbook

Packed full of ideas and examples from leading brands to inspire this Black Friday

Ebooks

The Customer Advocacy Gap Report

How well do you really know your customers?

Ebooks

The Big Book of Referral Engineering® Applications

19 ways Referral Engineering® can change your business

Case Studies

Wild

How integrating Mention Me and Klaviyo empowers Wild to nurture brand advocates through better data

Ebooks

Do More With Data

Answers to the modern marketer's data dilemmas from industry experts

Events

Advocacy Engineered

The world's premier customer advocacy event

Case Studies

Bloom & Wild

How the flower delivery service generated £17m of sales through referral

Ebooks

A Grand Tour of 55 Referral Programmes

See referral in action for brands ranging from fashion to finance

Ebooks

A Beginner's Guide to Referral Engineering®

A step-by-step exploration of the best-kept secret in data-driven marketing

Case Studies

allplants

How the vegan food brand drives organic growth and tasty results

Case Studies

Db

How Db drives 5x ROI through Referral Engineering®

Case Studies

kencko

How the smoothie company increased customer acquisition by 8% in 3 months

Ebooks

Psychology of Referral

The key psychological principles that affect a referral programme – and how you can apply them to your campaigns

Case Studies

SPOKE

How the menswear retailer uses referral data to supercharge paid social

Case Studies

PrettyLittleThing

How the global fashion retailer bagged thousands of new customers

Case Studies

Ted Baker

How the British label leverages customer advocacy

Case Studies

Nutmeg

How the platform converts 26% of referrals into new customers

Case Studies

Farfetch

How the luxury fashion retailer accelerates growth through customers

Case Studies

Benefit

How the cult beauty business is magnifying brand love

Ebooks

Experimenting with Referral

Learnings from A/B testing 450+ referral programmes distilled into 7 experiments

Ebooks

Open a New Revenue Stream in 30 Days

How brands can turn to their customers to drive rapid growth

Ebooks

Referral for Luxury Brands

Sector-specific insights on Referral Engineering®

Guide to referral in the food & drink sector

Ebooks

Referral for Food & Drink Brands

Sector-specific insights on Referral Engineering®

Guide to Referral in the Fashion Sector@2x

Ebooks

Referral for Fashion Brands

Sector-specific insights on Referral Engineering®

Events

Accelerate growth through customer uniqueness

Watch our webinar and walk through our Referral Engineering® Uniqueness Manual

Events

Virtual workshop: Taking referral to the next level

Get best practice insights and top tips for running your best referral campaign yet

Events

Virtual workshop: Do More With Referral

Discover how to optimise your referral programme to fuel long-term business growth

Events

How to turn window shoppers into loyal customers

Discover how to serve experiences that keep your customers coming back – and introducing their friends

Events

In conversation with IMRG

What do dramatic changes in the retail landscape mean for your marketing budget?

Events

How to increase customer lifetime value post-Covid

Our webinar explores how to overcome post-pandemic challenges and create loyal advocates for your brand

Events

Black Friday 2021 and beyond

Discover our top tips for driving sales and acquiring loyal customers on Black Friday

Welcome to the resources hub

The A-Z of Customer Advocacy

Brand advocacy for retailers

Hypnia

The Golden Quarter of Retail

Gozney

The A-Z of Customer Advocacy

Product Launch: Deeper Insights

COAT Paints

PI Live 2022: How smart brands are future-proofing growth through customer advocacy

Fred Reichheld on...

The Martech Summit 2022: How to Unlock the True Power of Your Data in 5 Steps

Ava Women

allplants

Acquire your future best customers this Black Friday

PUMA

Moss Bros

Black Friday Lookbook

The Customer Advocacy Gap Report

The Big Book of Referral Engineering® Applications

Wild

Do More With Data

Advocacy Engineered

Bloom & Wild

A Grand Tour of 55 Referral Programmes

A Beginner's Guide to Referral Engineering®

allplants

Db

kencko

Psychology of Referral

SPOKE

PrettyLittleThing

Ted Baker

Nutmeg

Farfetch

Benefit

Experimenting with Referral

Open a New Revenue Stream in 30 Days

Referral for Luxury Brands

Referral for Food & Drink Brands

Referral for Fashion Brands

We're a British Data Awards 2022 Finalist

Online Retail Q1 2022

kencko accelerates rapid growth with Mention Me

MarTech Mention Me Secures $25m in Series B Funding

Bloom & Wild Sells 250k Bouquets Through Recommendations

Pet Insurer ManyPets Boosts Word of Mouth Referrals

Mention Me Now Available on SAP Store®

Boost for Home & Garden Retail Sales and Referrals

Mention Me Joins SAP.io Programme

Accelerate growth through customer uniqueness

Virtual workshop: Taking referral to the next level

Virtual workshop: Do More With Referral

How to turn window shoppers into loyal customers

In conversation with IMRG

How to increase customer lifetime value post-Covid

Black Friday 2021 and beyond

Stay in the know