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Engineer customer growth through referral and advocacy

Choose the AI powered platform that's driven 30 million fans to refer their friends, generating $2.5Bn incremental revenue for consumer brands across the world.

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Struggling win quality customers and keep them coming back?

Customers are overwhelmingly driven by who they trust - social cues, influencers, and referrals from friends and family. Yet brands still spend the majority of marketing budget on paid social and search channels that are increasingly noisy, expensive and ineffective.

The Old Way

Relying on heavy discounts and expensive paid marketing channels to drive repeat purchases

 

The Better Way

Harnessing the power of your fans to drive profitable revenue and sustainable growth

 

How it works 

1__Identify-1

Identify your brand advocates

Discover your brand fans and acquire more like them with AI-powered referral and advocacy intelligence. 

  • Build a blueprint to profile your best brand advocates 
  • Grow your customer marketing database
  • Generate first-party referral data to track advocacy behaviour
2__Nurture-1

Nurture and activate brand fans

Engage brand advocates through targeted CRM campaigns using advanced advocacy insights to enhance customer experience and retention strategies.

  • Improve segmentation and personalisation via marketing automation workflows
  • Increase repeat purchases and extended customer revenue (ECR)
  • Create lookalike audiences for paid social and PPC
3__Scale-1

Scale your advocacy engine

Re-balance your marketing strategy by earning, rather than buying, growth. Improve customer satisfaction, retention and lifetime value through a continuous cycle of customer advocacy. 

  • Deliver next best actions through predictive advocacy insights
  • Understand the networks and communities of your best advocates to make smarter decisions 
  • Measure earned growth and drive sustainable, organic revenue 
Most popular
Advocacy

Essentials

For brands getting started with a high performance referral channel for quality acquisition

Benefits

  • AI powered, multi-channel referral experiences
  • Win and retain loyal high-spending customers
  • Reduce your reliance on paid acquisition
Most popular
Advocacy

Advanced

For marketers looking to use 1st party referral and advocacy data for customer growth and retention

Benefits

  • Identify, nurture and activate brand advocates within your base at scale
  • Activate fans and promoters by integrating first-party advocacy data across your marketing stack
  • Dig deeper into your advocacy networks to maximise value from every type of fan
Advocacy

Ultimate

For larger brands operating across geographies or brands, or with bespoke requirements

Benefits

  • All the advanced Advocacy capabilities, with multi geo/brand deployment
  • Drive advocacy marketing consistently across your brand portfolio
  • Build flexible support arrangements for distributed teams

How Brand Alley is harnessing the power of customer advocacy to drive profitable revenue

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How Brand Alley is harnessing the power of customer advocacy to drive profitable revenue

Request Pricing
Read our case studies

“We’ve always known that word-of-mouth is an important marketing channel for building trust among our target consumers, but we hadn’t found a way to track and measure its impact – until now.”

Diane Linxea

Diane Larramendy

COO

“By integrating advocacy data, we’ve changed how we segment and communicate to our customer base. It’s helped us identify who our biggest advocates and most loyal customers are, helping us to overcome rising paid media and acquisition costs.”

David Witts-1

David Witts

Senior CRM Manager, E-Commerce Europe

“Ultimately, leveraging customer advocacy is helping to increase top line revenue and maximize ROI across our marketing mix.”

Harry Symes-Thompson

Harry Symes-Thompson

Marketing Director

Resources to get you started

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EVENT

The ultimate guide to customer advocacy

Discover strategic guidance, insights, tactics and roadmaps to help you transform your customer economics.

Learn more >
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eBOOK

The A-Z of customer advocacy

Ready to shake up the marketing status quo? Download our ebook to discover how to turn customer advocacy into an unbeatable growth channel.

Learn more >
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Do more with less through the power of customer advocacy

Discover how to drive maximum value from your budget in the face of declining resources and rising expectations.

Learn more >