Product

15%

15% lower CPA for referrer lookalike vs. next best lookalike audiences

(Client: Seraphine)

Increased customer acquisition by 8% in 3 months after switching from in-house to Mention Me

(Client: Kencko)

30%

Improvement in return-on-ad-spend (ROAS) using advocacy data

(Client: Spoke)

The best customer advocates share the brand 5x more with friends

(Client: FatFace)

Start transforming the economics of your marketing strategy

Turn your customers into evangelists who share your brand with friends

Acquire

Who's it for?

Marketers looking to open up a sustainable growth channel by recruiting future brand advocates and high-value customers through referral.

How does it work?

Operate a high-quality referral programme that delivers high-value customers who spend more and go on to become your future brand advocates.

What do you get?

With the Acquire package, you will:

Acquire higher-value customers through your existing brand fans
When brand advocates recommend their friends, these new customers are predisposed to liking your brand themselves — setting off a powerful virtuous cycle.
Capture real-life recommendations with Name Share®

Brand recommendations often happen when there's no smartphone to hand. Win up to 50% more referrals by letting customers refer using just their name at the checkout instead.

Win more market share with Benchmark Intelligence
Generate faster returns from your referral programme by learning from the performance of other leading brands in your industry.

Optimise

Who's it for?

CRM leaders looking to build a high-performing marketing engine by activating their highest-value customers using first-party advocacy data.

How does it work?

Profile your fans using first-party advocacy data, then use this data to find, nurture and activate your most valuable customers to transform the economics of your marketing.

What do you get?

All functions of Acquire package, plus:

Put advocacy data to work within your Marketing Automation Platform
Serve the next best action for your best customers by integrating Mention Me's advocacy insights within your core marketing platform.
- Drive the next best action using Propensity to Refer®
Adjust your strategy based on the propensity of specific customers. Improve the efficiency of your retention activities, loyalty tactics and more.

- Reveal your best advocates and unlock their full potential
Grow your business by quantifying the Extended Customer Revenue of your biggest fans, then nurture and activate them to grow your business.

Acquire higher-value customers for less through paid channels
Profile your highest-value customers with Smart Audiences to target lookalike audiences and increase ROAS.
Benchmark your website with your industry Order Intelligence
Monitor fluctuations in your online order volumes and see whether these are mirrored across your industry, giving you the insights you need to take appropriate action.

Integrate brand advocacy data into your marketing stack

Reveal and activate your most influential fans using first-party brand advocacy data to unleash the power of 'earned growth'.

"We're increasing repeat purchases and acquiring high-quality customers through referral. Propensity to Refer® machine-learning adjusts our targeting strategy, showing our customers content they’re more likely to engage with and delivering data-driven insights. I can’t wait to see what we achieve next.”

Linda Cusack

Digital CRM Manager

“Within a month of implementing Propensity to Refer®, we learned that high propensity customers are 4x more likely to refer friends. Low propensity customers are 14% more likely to buy again when offered a discount on their next order. Optimising our marketing strategy using referral data is playing a key role in engaging and retaining customers while growing our community of brand advocates.”

Paul Gallagher

Head of Growth Marketing

“Since switching from in-house referral to Mention Me, we’re acquiring 4x more customers through this channel and serve a smoother and more sophisticated journey.”