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Discover the world's first Customer Advocacy Intelligence Platform

Cutting-edge AI powered tech that identifies, nurtures and activates customer advocates to make you a winning business

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Struggling to keep customers coming back?

You're not alone. All too often, brands find themselves trapped in a race to the bottom, offering endless discounts to keep customers returning and spending more. But it doesn't have to be this way. With an advocacy-first approach, you'll turn customers into loyal fans who drive superior economics and prime your business for success – now and in the future.

The Old Way

Relying on heavy discounts and expensive paid marketing channels to drive repeat purchases

 

The Better Way

Harnessing the power of your fans to drive profitable revenue and sustainable growth

 

Identify, nurture and activate brand fans across your channels

 

Most popular
Advocacy

Essentials

For brands kick-starting customer advocacy within their base, revealing advocacy insights

Benefits

  • AI powered, multi-channel referral experiences
  • Win and retain loyal high-spending customers
  • Reduce your reliance on paid acquisition
Most popular
Advocacy

Advanced

For customer leaders wanting to maximise revenue and profitability from their base through the power of customer advocacy

Benefits

  • Identify, nurture and activate brand advocates within your base at scale
  • Activate fans and promoters by integrating first-party advocacy data across your marketing stack
  • Dig deeper into your advocacy networks to maximise value from every type of fan
Advocacy

Ultimate

For enterprises driving customer advocacy across multiple geographies and brands, or with bespoke service requirements

Benefits

  • All the advanced Advocacy capabilities, with multi geo/brand deployment
  • Drive advocacy marketing consistently across your brand portfolio
  • Build flexible support arrangements for distributed teams

 

How it works 

1__Identify-1

Identify your brand advocates

Discover your brand fans and acquire more like them with AI-powered referral and advocacy intelligence. 

  • Build a blueprint to profile your best brand advocates 
  • Grow your customer marketing database
  • Generate first-party referral data to track advocacy behaviour
2__Nurture-1

Nurture and activate brand fans

Engage brand advocates through targeted CRM campaigns using advanced advocacy insights to enhance customer experience and retention strategies.

  • Improve segmentation and personalisation via marketing automation workflows
  • Increase repeat purchases and extended customer revenue (ECR)
  • Create lookalike audiences for paid social and PPC
3__Scale-1

Scale your advocacy engine

Re-balance your marketing strategy by earning, rather than buying, growth. Improve customer satisfaction, retention and lifetime value through a continuous cycle of customer advocacy. 

  • Deliver next best actions through predictive advocacy insights
  • Understand the networks and communities of your best advocates to make smarter decisions 
  • Measure earned growth and drive sustainable, organic revenue 

How Brand Alley is harnessing the power of customer advocacy to drive profitable revenue

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How Brand Alley is harnessing the power of customer advocacy to drive profitable revenue

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Read our case studies

“We’ve always known that word-of-mouth is an important marketing channel for building trust among our target consumers, but we hadn’t found a way to track and measure its impact – until now.”

Diane Linxea

Diane Larramendy

COO

“By integrating advocacy data, we’ve changed how we segment and communicate to our customer base. It’s helped us identify who our biggest advocates and most loyal customers are, helping us to overcome rising paid media and acquisition costs.”

David Witts-1

David Witts

Senior CRM Manager, E-Commerce Europe

“Ultimately, leveraging customer advocacy is helping to increase top line revenue and maximize ROI across our marketing mix.”

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Harry Symes-Thompson

Marketing Director

Resources to get you started

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EVENT

The ultimate guide to customer advocacy

Discover strategic guidance, insights, tactics and roadmaps to help you transform your customer economics.

Learn more >
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eBOOK

The A-Z of customer advocacy

Ready to shake up the marketing status quo? Download our ebook to discover how to turn customer advocacy into an unbeatable growth channel.

Learn more >
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BLOG

Do more with less through the power of customer advocacy

Discover how to drive maximum value from your budget in the face of declining resources and rising expectations.

Learn more >