Partner
Ometria
Ometria is a customer data and marketing platform built specifically for retail brands. It enables marketers to create and deliver personalised, cross-channel marketing experiences through email, SMS, and more. By unifying customer data, behaviour, and transaction history, Ometria helps brands send the right message to the right customer at the right time—driving increased engagement, retention, and revenue.
About Integration
Mention Me’s integration with Ometria helps you acquire more loyal customers and drive smarter customer journeys. By syncing first-party referral data in real time, you can enhance your customer intelligence and deliver personalised messaging at every touchpoint. Instantly pass referred customer data and opt-ins to Ometria, trigger automated reward reminders, and use referral insights to segment and target your highest-value shoppers across email and beyond.
Pain Points they solve
Lack of Personalisation
Innefective Lifecycle Marketing
Underperforming Email Campaigns
Limited Behaviour Insights
Poor Attribution & ROI
Personalised Marketing Scalability
Joint Value Proposition
Mention Me and Ometria bring together retail-specific customer data and referral intelligence to help brands drive smarter, more personalised marketing. By feeding real-time advocate and referral insights directly into Ometria’s single customer view, brands can create more relevant campaigns that target high-value customers, trigger journeys based on referral actions, and improve retention and lifetime value—all without increasing paid media spend.
Unlike broader marketing platforms, Ometria is purpose-built for retailers, enabling true retail journey orchestration. Together with Mention Me, this offers brands a seamless way to scale word-of-mouth growth through personalised, advocacy-led experiences across email, SMS and more.